Film advertisement created by The Box, Sudan for Sudani Telecom, within the category: Professional Services.

Experiential advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Life’s hardest battles aren’t fought in the ring. Film advertisement created by Cassius, Finland for Oikotie, within the category: Professional Services.

The spot, “Negotiation”, features the father of a Hispanic family getting ready to negotiate streaming times with his kid so that the pair can “take turns” streaming. The dad desperately wants to stream his game, but his son, Danny, and his friend, “Stranger Things” star Gaten Matarazzo, appear in the midst of streaming a game of their own. When Danny and his father begin negotiations in Spanish, Danny, per Gaten’s suggestion, recommends Fios as a solution to this seemingly never-ending problem – because on the 100% fiber-optic network, every family member can stream at the same time. Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Professional Services.

In the Spring of 2018, we set out to track down and discover some of Canada’s more highly evolved specimens. An expedition led by a documentary film crew into the wilderness of British Columbia to locate and document how the Kia family of SUVs survive in such a diverse range of conditions found here in Canada. What they found was that the vehicles had evolved and formed many adaptations to combat the elements. What came of all the expeditions hard work and countless hours in unforgiving terrain? A full length film, positioning the SUVs as survivors that adapt to the diverse and demanding conditions. Film advertisement created by Innocean, Canada for KIA, within the category: Automotive.

The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

Grant Thornton is debuting the next phase of its “Obvious Change” campaign with a new TV ad. The spot will be unveiled during THE PLAYERS Championship broadcast and focuses on listening to clients rather than upselling them. Film advertisement created by Gyro, United States for Grant Thornton, within the category: Finance.

The existence of filter bubbles and echo chambers on social media platforms presents a wide variety of challenges to brands and people interested in reaching a wide audience across political allegiances and cultural divisions. The nature of the web is to reinforce what we already know and like. Algorithms are designed to show us content that aligns with our own predispositions, and people’s historical behavior online tends to prevent them from seeing or accessing material from opposing viewpoints and perspectives. This leads to customized internet experiences for everyone that rarely stray into the unexpected. Telekom Romania wanted to turn this tendency on its head. As a brand built on sharing content, it worked with Leo Burnett Bucharest to devise an attention-getting stunt that would open up young people’s eyes to communities and perspectives far from their ordinary inclinations. The brand launched Vloggers’ Swap. Vloggers’ Swap was built on a deep analysis of the data of different Vlog channels on Youtube. LB/Bucharest identified Vlog channels whose audiences did not overlap at all. These groups of young viewers had very little in common, and their viewing habits led them to inhabit very rigid filter bubbles. For one day, Telekom Romania initiated a “swap” of these Vlogs with their polar opposite vlogger, helping to introduce each specific audience to a perspective and vlogger far out of their normal comfort zone. This stunt drew massive interest in Romania, and helped Vlog channels to broaden their appeal to audiences they normally wouldn’t reach. Launched to coincide with Telekom Romania’s offer of unlimited video, this work serves up a fantastic example of how brands are helping people to build wider audiences in spite of the algorithms that would limit their reach and appeal. By helping millennials to broaden their viewing diet, Telekom Romania is cultivating a younger audience of viewers who cannot be restricted by the constraints of filter bubbles or echo chambers. As Telekom Romania has championed for years, “life is for sharing.” Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness. Integrated advertisement created by Grey, Mexico for Pantera Fresca, within the category: Food.

The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip. Experiential advertisement created by The Brand Agency, Australia for RoadWise, within the category: Public Interest, NGO.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

It's a film for Søren Solkær's upcoming Surface exhibition.

Micralite strollers are designed with the entire user journey in mind, ensuring parents can continue to live their lives - now with a child in tow - without being inhibited in any way. It’s this thinking and resulting product design that inspired isobel to develop the new brand proposition of ‘thoughtfully engineered’. Reflecting the true experience of using a Micralite stroller, the brand film ‘Fly’, created by Ben Stump and Simon Findlater at isobel, shows a series of babies and toddlers appearing to fly in mid-air as they travel through various different scenes. The film focuses on the brand’s engineering qualities, stating that ‘the best engineering should go unnoticed’. Film advertisement created by Isobel, United Kingdom for Micralite, within the category: Retail Services.