Fly

Micralite strollers are designed with the entire user journey in mind, ensuring parents can continue to live their lives - now with a child in tow - without being inhibited in any way. It’s this thinking and resulting product design that inspired isobel to develop the new brand proposition of ‘thoughtfully engineered’. Reflecting the true experience of using a Micralite stroller, the brand film ‘Fly’, created by Ben Stump and Simon Findlater at isobel, shows a series of babies and toddlers appearing to fly in mid-air as they travel through various different scenes. The film focuses on the brand’s engineering qualities, stating that ‘the best engineering should go unnoticed’. Film advertisement created by Isobel, United Kingdom for Micralite, within the category: Retail Services.