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This was a particularly challenging brief. The film is a very emotional watch and it would have been very easy to make it feel like it was going to be hard work to get through it. So we had to balance story, truth, emotion, flair, glamour and abuse and package it in such a way as to let people understand there were going to be tough moments, but there was also a lot of life, personality and comedy too. On top of all that there was the potential issue of putting core Judy Garland fans off because it was going to be Renée singing. Having her sing and being confident enough to show and hear it were essential to making the teaser a huge success.

WVA

Digital advertisement created by Ogilvy, Spain for Ogilvy, within the category: Agency Self-Promo.

WVA

History is written in a unique brief This is what Ogilvy Colombia demonstrates by directing the first campaign for Carulla developed from under the roof of a jail, one that has been conceptualized and sketched with the creatives from the Agencia Interna – the first advertising agency inside a penitentiary center-. For this, Ogilvy and Carulla assisted during 10 weeks the jail Cárcel Modelo de Bogotá, training the inmates while they developed the campaign from a brief specially chosen for them. The outcome: more than 19 ideas and nearly 30 graphic proposals. Therefore, offering as a result a remarkable campaign with no precedents. The result was: ``CARULLA SE VISTE DE CAMPO´´. Campaign by which the brand offers tribute to the 200 years of freedom. Therefore Carullabecame the first brand to offer a second opportunity to the jail community in the world. “This is Ogilvy, this is what it represents and makes us proud, to be able to be part of this projects is what identifies our philosophy and nurtures the agency and our country”. Mauricio Barriga - CEO Ogilvy Colombia “Sometimes we consider creativity belongs only to the advertising creatives and agencies, but by looking at this campaign for the first time, produced by the inmates with so much proud and joy, you remember that having an idea is a democratic process. Julio César Herazo - DCG Ogilvy Colombia “This independence day I urge you to enjoy your freedom, from someone who wants to have it once more”. Intern of Agencia Interna Integrated advertisement created by Ogilvy, Colombia for Carulla, within the category: Retail Services.

WVA

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

WVA

Audiences will see Santa Fe, The City Different, from the vantage point of social influencers on their first-time experiences there. The campaign, Uncover Your Different, channels the perspectives of influential photographers and creative professionals, who also served as talent in the campaign, as they discovered Santa Fe and the surrounding area. Integrated advertisement created by Vladimir Jones, United States for Tourism Santa Fe, within the category: Hospitality, Tourism.

WVA

It's time for the agency "Secret Santa", but this time we surprised all our people with a special and more important gift. Experiential advertisement created by GIDEAS, Mexico for RGL, within the category: Professional Services.

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Digital advertisement created by Odysseus Arms, United States for HotelTonight, within the category: Hospitality, Tourism.

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Film advertisement created by Patsany Agency, Ukraine for Music.School, within the categories: Education, Music.

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Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

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Film advertisement created by Deutsch, United States for Sony, within the category: Electronics, Technology.

WVA

Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions. Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

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80% of the plastic found on The Trash Island comes from abandoned fishing nets. Roaming the seas for so long, they end up killing marine life and releasing microplastics. And since this year’s Olympics will be hosted by Japan, a country surrounded by sea and with a strong fishing tradition, we saw an opportunity to go in. At the greenest Games ever, we will steal the spotlight from the athletes: removing these nets and turning them into the official ones of The Olympics. And encourage fans to not only cheer for their countries, but for the Planet. Sorry athletes, but this time Earth will win. Outdoor advertisement created by Miami Ad School, Spain for Sport4Climate, within the category: Public Interest, NGO.

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Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

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Film advertisement created by Saatchi & Saatchi, Spain for Caser Seguros, within the category: Finance.

WVA

Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana. Solution: Let people donate money they already gave away. Their refund. Advertising Agency: School: Academy of Art University, USA Digital advertisement created by Academy of Art University, United States for Re:Fund, within the category: Public Interest, NGO.

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Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

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Film advertisement created by The Pencil Agency, United Kingdom for Agent Provocateur, within the category: Fashion.




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