Ambient advertisement created by The Royals, Australia for Liquorland Australia, within the category: Retail Services.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

This spot is based on a true story. In the Andes we hear a song full of hope, which tells us the effort that a mother to make her child may one day walk. Film advertisement created by DDB, Peru for Promart, within the category: House, Garden.

The commercial’s protagonist is a man who realizes that his life has changed dramatically the last few months… and how he’s - much to his own surprise - loving everything about it. This change is a sum of big and small choices he made, including his choice for the new Outlander PHEV. Film advertisement created by True, Netherlands for Mitsubishi, within the category: Automotive.

How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you. The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says: KICK the bullying out of our lives telling ME about what's stuck in my back. Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.