Animation video for Higher School of Economics. Film advertisement created by Svetly Story, Russia for Higher School of Economics, within the category: Education.

Ambient advertisement created by Marcel, France for Intermarche, within the category: Retail Services.

Film advertisement created by Wieden + Kennedy, Netherlands for Citizen, within the category: Electronics, Technology.

Minnesota is full of hidden (and not so hidden treasures) - to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

The ambition is to inspire millions of children worldwide to see their home planet from a different perspective: from outer space. Inspired by the ‘overview effect’ – a major shift in perspective that astronauts have reported as showing the beauty and fragility of our earth – SPACEBUZZ is a non-profit mission to create ambassadors of Planet Earth that will help to protect our planet for future generations. It does this through a conceptual educational program that aims to mimic a real astronaut’s experience of going into space. The program – undergoing a research partnership with Tilburg University, The Netherlands – consists of a three-part mission structure supported with hands-on learning and a digital platform. As the ultimate part of the educational program, children are taken on a custom-engineered rocket that ‘launches’ into space, with a guided VR tour by ‘Flight Commander; and ESA Astronaut Andre Kuipers. On a low-orbit flyover of the earth, Kuipers points out the world’s natural wonders and inspires children to think differently about the earth, in order to inspire a generation that will aim to protect Planet Earth at all costs. The SPACEBUZZ education program and rocket were created in only 18 months, supported by private funding along with the scientific research partnership with Tilburg University to study the effects of VR in education. The VR simulation is preceded by a pre-mission and post-mission educational program, analogous to that of an actual astronaut. Following the pre-mission training program, children prepare themselves for the arrival of a rocket ship vehicle which virtually launches them into space. A post-mission program allows children to tell their astronaut story and share their experiences with friends and family.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

The Nature Conservancy (TNC) and Superconductor, the creative agency founded by The Russo Brothers and Justin Lin, are announcing the debut of Nature Is Our Solution, a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson. Filmed across California, the piece interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world are on COP26 looking for solutions to our climate crisis. Film advertisement created by Superconductor, United States for The Nature Conservancy, within the category: Public Interest, NGO.

Film advertisement created by HS AD, South Korea for Jinair, within the category: Transport.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region. Film advertisement created by Ogilvy, Argentina for The Secret Life of Walter Mitty, within the category: Media.

Digital advertisement created by Red Antler, United States for Hinge, within the category: Professional Services.

Film advertisement created by Omelet, United States for Princess Cruises, within the category: Recreation, Leisure.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Content advertisement created by POL, Norway for Bik Bok, within the categories: Hospitality, Tourism, Retail Services.

Film advertisement created by Leagas Delaney, Germany for The Hamburg theatre, within the category: Recreation, Leisure.

Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself. Digital advertisement created by Digitas, France for Nissan, within the category: Industrial, Agriculture.