Digital advertisement created by Bowling, Belgium for IP, within the category: Professional Services.

To celebrate the arrival of summer, Nespresso and McCann Montreal are launching a vibrant campaign highlighting Nespresso Barista Creations Over Ice iced coffees. And, to capture Canadians’ attention, the team has stirred up some fresh new summertime playlists on Spotify, designed to elevate favourite summer moments through music carefully curated for the time, mood and place. So whether you want to bliss out and relax while you soak up the sun or play some poolside games – there’s a playlist for everyone. The playlists will be live on Spotify starting June 21st to mark the first official day of summer. “Iced coffee is a major, fast-growing trend and has been for a few years now,” said Julie Pomerleau, Vice President of Marketing at Nespresso Canada. “This is Nespresso’s first major campaign behind our iced coffee offering. We wanted to celebrate this blissful and long-awaited coffee moment.” On the B2B front, Nespresso is launching a content series called “Quality Pairings,” developed specifically for Nespresso’s Professional division. Also created by McCann Montreal, the content series features restaurants, cafés and hotels from across Canada whose commitment to quality shines through – including their choice to serve exceptional Nespresso coffee at their establishment. As Canada’s restaurants and cafés are reopening, it’s the perfect time to ensure that Nespresso is top of mind. Content advertisement created by McCann, Canada for Nespresso, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Iris, United Kingdom for Purdey's, within the category: Confectionery, Snacks.

Digital advertisement created by Publicis, Romania for ACR, within the category: Automotive.

Winters in Austria can be a little harsh and come faster than one might think. As the new winter campaign for Mercedes-Benz 4MATIC all-wheel-drive shows: there’s no need for drivers to care about weather issues. Because no matter how fast the winter might come, your Mercedes-Benz will always react faster. Film advertisement created by BBDO, Austria for Mercedes, within the category: Automotive.

Direct advertisement created by Digital Arts Network, Australia for Krispy Kreme, within the category: Food.

True stories may seem fake. Fake stories may seem true. This is the message from Boatos.org, a brazilian fact-checking website that identifies and debunks hoaxes and fake news since 2013. To raise awareness on the subject, agency Filadelfia and production company Março created this branded-content animated video, telling the unbelieavable true story that Tsutomu Yamaguchi lived during World War II. Film advertisement created by Filadelfia, Brazil for Boatos.org, within the category: Media.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the talent and hurdle overcoming of the athletes in a truly artistic way. Named “Road to Frame”, the campaign depicts the athletes’ training routines through motion capture technology, creating four artistic executions, which reproductions where sold in La Feria del Millón (The Million Fair), one of the most renown art fairs in Colombia. Film advertisement created by McCann, Colombia for Special Olympics, within the category: Public Interest, NGO.

Ambient advertisement created by Awesome Pomegranate, Denmark for Auditiva, within the category: Health.

Film advertisement created by TRY, Norway for Tine, within the category: Food.

Music Recording: Artist: Neil Cleary Digital advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for TransPennine Express, within the category: Transport.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Michelob ULTRA, within the category: Alcoholic Drinks.

Ambient advertisement created by Capital C, Canada for Scotiabank, within the category: Finance.

Ambient advertisement created by Saatchi & Saatchi, Sweden for SL, within the category: Transport.

Brief On 25th of August 2010 AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. Insight The insight that led to the idea was that football players are often superstitious. Idea Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born, and we involved AIK fans all over Sweden. Campaign The campaign was centered around the site jinxgoteborg.com. Here we asked AIK fans for bad luck symbols; black cats, ladders and mirrors. Fans could lend us their own, or donate symbols via SMS. With trucks full of symbols and voluntary AIK supporters, we travelled to Gothenburg - and set up bad luck-installations around the city. The Gothenburg citizens walked under ladders, broke mirrors and saw black cats crossing the street. Everything was filmed and streamed live to the site. Fans who donated symbols saw their own names tagged on the symbols. And finally, before a training session at Kamratgården we showed the Gothenburg players footage of the project. Ambient advertisement created by Jung von Matt, Sweden for AIK, within the category: Recreation, Leisure.

One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to. Degree believes in the power of movement to transform lives - and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities, driven by a mission to make the deodorant application process accessible to everyone. Integrated advertisement created by Wunderman Thompson, United States for Degree, within the categories: Beauty, Health, Personal Accessories.