After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

ID&T strives to offer fresh, filtered and free tap water at all their festivals. Film advertisement created by Delight, Netherlands for ID&T, within the category: Recreation, Leisure.

Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Film advertisement created by DDB, Canada for Bee Friendly, within the category: Public Interest, NGO.

Digital advertisement created by Filmakademie Baden-Württemberg, Germany for IKEA, within the categories: House, Garden, Public Interest, NGO.

Film advertisement created by BETC, France for Loto, within the category: Gaming.

Film advertisement created by Young & Laramore, United States for Pet Supplies Plus, within the category: Pets.

Digital advertisement created by Wunderman, United Arab Emirates for Wunderman, within the category: Agency Self-Promo.

Film advertisement created by Barkley, United States for Missouri Lottery, within the category: Gambling.

Art Directors / Copywriters, Trevor Robinson, Mary-Sue Masson Film advertisement created by Quiet Storm, United Kingdom for Haribo, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

We're celebrating that Panama is going to the World Cup. Since not everyone can go to Russia, we brought Russia to Panama. Film advertisement created by Tomorrow Digital, Panama for McDonald's, within the category: Sports.

Film advertisement created by Twohundred, Hong Kong for MTR, within the category: Transport.

Digital advertisement created by BBDO, Thailand for GIVEasia, within the category: Public Interest, NGO.

Sagres Bohemia is a gastronomic craft beer. It's three varieties make the perfect pairing with different meals and a good gather around the table. With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own. Direct advertisement created by JWT, Portugal for Sagres Bohemia, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.