Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook. Ambient advertisement created by Grand Union, France for Orange, within the category: Electronics, Technology.

At a time where people are more and more divided because of their beliefs in terms of food, Ogilvy Paris and INTERBEV decided to look towards the French savoir-faire in all things sauce and put forth the challenge that of the 500+ iterations of French inspired sauces that exist today, not one sauce suits every food diet: meat lovers, veggies, vegan…and this one sauce needed to be invented to encourage people to make peace around the table despite their opinions Film advertisement created by Ogilvy Paris, France for Naturellement Flexitariens, within the category: Food.

Film advertisement created by Leo Burnett, Spain for SELAE, within the category: Gambling.

Digital advertisement created by Vitro, United States for Toyo, within the category: Automotive.

Film advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence). Film advertisement created by Leo Burnett, Slovakia for Zlaty Bazant, within the category: Alcoholic Drinks.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Through telling the story of a birdwatcher and his excitement about it, Nikon wanted to communicate how Nikon’s new MONARCH binoculars actually bring more joy to outdoor activity in general. On a higher level Nikon wanted every viewer to discover the world of birding as it is much more than just watching birds. Roel Boorsma, the director from Smarthouse Commercials, captured it all: The intimate, sophisticated, down-to-earth passion for nature and freedom. The film was shot in the Julian Alps in Slovenia, a mainly unknown and untouched piece of heaven in Europe. Boorsma travelled through the outskirts of the Italian and Austrian Alps alongside British birdwatcher Steve Waite. Digital advertisement created by Smarthouse, Netherlands for Nikon, within the categories: Electronics, Technology, Sports.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Film advertisement created by FCB, South Africa for Pendoring, within the category: Professional Services.

Film advertisement created by Ally & Gargano, United States for FedEx, within the category: Professional Services.

At a car wash spot in Oslo we treated cars like we treat clothes… Film advertisement created by TRY, Norway for OMO, within the category: House, Garden.

When the mountain tests you, trust will set you free. Film advertisement created by Grey, United Kingdom for Helly Hansen, within the categories: Fashion, Recreation, Leisure, Sports.

Digital advertisement created by TOAD, United Kingdom for War Child, within the category: Public Interest, NGO.

Film advertisement created by The Thinking Machine, Indonesia for Tata, within the category: Automotive.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Audio advertisement created by BBDO, Israel for Israel Cancer Association, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.