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The Peace Sauce
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WVA
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In
France
At a time where people are more and more divided because of their beliefs in terms of food, Ogilvy Paris and INTERBEV decided to look towards the French savoir-faire in all things sauce and put forth the challenge that of the 500+ iterations of French inspired sauces that exist today, not one sauce suits every food diet: meat lovers, veggies, vegan…and this one sauce needed to be invented to encourage people to make peace around the table despite their opinions Film advertisement created by Ogilvy Paris, France for Naturellement Flexitariens, within the category: Food.
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