Film advertisement created by Veda Media House, India for Fab Hotels, within the category: Hospitality, Tourism.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by. Ambient advertisement created by Ogilvy, Hungary for Theodora, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone. Film advertisement created by Sense Media, Latvia for Union of the Baltic Cities Safe Cities Commission, within the category: Public Interest, NGO.

Film advertisement created by Genna, Turkey for Republic Of Turkey Ministry Of Culture and Tourism, within the category: Hospitality, Tourism.

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth. Direct advertisement created by SSSS & Orchestra, Netherlands for SSSS & Orchestra, within the category: Agency Self-Promo.

Experiential advertisement created by Flexus, Belgium for TUI, within the category: Transport.

Eyeballs, here’s a buttery treat. Watch our new ad ‘CAFE’.

Tongues, wag away. Thumbs, hit the likes.

#butterthefoodbutterthemood
#anchorbutter

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

Ubisoft and CLM BBDO aim right with "The Shooter", the new global campaign for Tom Clancy's® Rainbow Six SIEGE.

Film advertisement created by Publicis, France for ICM, within the category: Public Interest, NGO.

Experiential advertisement created by TBWA, France for Sea Shepherd, within the category: Public Interest, NGO.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Film advertisement created by Bundy, Australia for Warner Village Cinemas, within the category: Recreation, Leisure.

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends. Film advertisement created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

Digital advertisement created by Marcel, France for Groupama, within the category: Finance.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.