Film advertisement created by Brave Spark, United Kingdom for Thomas & Friends, within the category: Gaming.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.

Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services. We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking. Film advertisement created by September, Spain for Barceló Hotels & Resorts, within the category: Hospitality, Tourism.

Eyeballs, here’s a buttery treat. Watch our new ad ‘CAFE’.

Tongues, wag away. Thumbs, hit the likes.

#butterthefoodbutterthemood
#anchorbutter

Film advertisement created by Publicis, France for ICM, within the category: Public Interest, NGO.

Audio advertisement created by McCann, France for Mouvement du Nid, within the category: Public Interest, NGO.

The international market desired advertising to support the playful personality of the Scrabble brand. The challenge existed in the broad cultural and language differences of the nearly 30 different markets the commercial would run in. To use this hurdle to our advantage, we created an eye catching piece using the imagined objects of a father, mother and son playing each other in an imaginary world of the board game which in the end becomes a real board game. This allowed us to effectively version out a small portion of the commercial for each market and use the game pieces to fit each language. Film advertisement created by Y&R, United States for Scrabble, within the category: Gaming.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Film advertisement created by Bundy, Australia for Warner Village Cinemas, within the category: Recreation, Leisure.

Film advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020. Film advertisement created by Anomaly, Netherlands for IKEA, within the category: Retail Services.

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends. Film advertisement created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by Cossette, Canada for Sick Kids Hospital, within the category: Health.

Amsterdam is known for two things: bikes and canals. But each year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That’s a lot of scrap metal. As V2C, we are proud of being from Amsterdam. To pay homage to our heritage, we’re giving these forgotten bicycles new life by using them to create a series of “Drowned Bottle Openers”. The limited-edition bottle openers are made from different parts of discarded bikes that were dredged up from the bottom of the Amsterdam canals.

ENERGY BBDO x CLM BBDO

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Ambient advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.