Film advertisement created by Y&R, Peru for Británico, within the category: Education.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

Digital advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Film advertisement created by Genna, Turkey for Republic Of Turkey Ministry Of Culture and Tourism, within the category: Hospitality, Tourism.

Goyal & Co launched a new apartment complex in Bangalore, which they officially registered as 'Orchid Piccadilly'. In a country scarred by the British rule, this was indeed an icky situation to be in, to add to our problems, there was nothing British about the architecture or any aspect of this project for that matter. What started as a conundrum was then flipped on its head and used to our advantage with the Tag line of the campaign stating "Orchid Piccadilly, Nothing British About it". We played on the innate, ancestral need of us Indians to take a dig at the British. And it worked. It struck a chord with our Indian audiences. They had a good laugh. No offence to the British :) Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth. Direct advertisement created by SSSS & Orchestra, Netherlands for SSSS & Orchestra, within the category: Agency Self-Promo.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Digital advertisement created by Ageisobar, Brazil for Sky Company Skydiving, within the category: Recreation, Leisure.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Digital advertisement created by Flash Factory, Italy for Golden Goose Deluxe Brand, within the category: Fashion.

Digital advertisement created by Miami Ad School, United States for Uber, within the category: Transport.

Experiential advertisement created by TBWA, France for Sea Shepherd, within the category: Public Interest, NGO.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

To remind people to wash their face before bed, Bioré® skincare created digital billboards that call people out by name and face directly into their condo window. Each uses Census Ontario data to display the most common names for the apartment complexes they’re facing. Integrated advertisement created by John St, Canada for Bioré, within the category: Beauty.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.