Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.

Experiential advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

Film advertisement created by Arnold, United States for National Association of Realtors, within the category: Professional Services.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

LEGO Happy Holiplay is a global digital social campaign that engages young and old all over the world in a new kind of play with the well known LEGO bricks. Campaign website: http://www.happyholiplay.lego.com Digital advertisement created by Konstellation, Denmark for Lego, within the category: Gaming.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Film advertisement created by TBWA, United States for Taco Bell, within the category: Food.

Digital advertisement created by 180LA, United States for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, France for Fontyou, within the category: Professional Services.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. Film advertisement created by Bob the Robot, Finland for Donald Duck Magazine, within the category: Media.

Film advertisement created by BMB, United Kingdom for Rowse, within the category: Food.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

“The Box” it’s a moving story about a family spending Christmas at grandpa’s place. A very special grandfather, who keeps his most precious travel memories in a wooden box. Memories that he recalls along with his grandchildren, telling them amazing stories about his journeys, on Christmas day. This simple and charming story shows us how traveling is one gift you’ll never forget. Film advertisement created by Ogilvy, Spain for Iberia, within the category: Transport.