Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

After enduring challenge after challenge to keep LeBron in Cleveland, what happens when the former King bolts his hometown for the beaches of Miami? There's only one thing you can do: pay "tribute" to the ringless King with a "LeBron's Gone" song. So that's what we did over at InLeBronWeTrusted.com. Watch and you might laugh -- you might even cry. Either way, it's 3 minutes of more ILWT entertainment. Digital advertisement created by Cardinal & Company, United States for InLeBronWeTrusted.com, within the category: Recreation, Leisure.

Film advertisement created by la comunidad, United States for Victoria, within the category: Alcoholic Drinks.

Ambient advertisement created by M&C Saatchi, South Africa for The Haven Night Shelter, within the category: Public Interest, NGO.

Everyone knows Gorilla Glue is strong, but it’s permanence often goes unnoticed. With Gorilla Glue’s long-lasting strength, your belongings can last forever. Film advertisement created by Creative Circus, United States for Gorilla Glue, within the category: House, Garden.

Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there's a common saying stating that “Sex with a condom is like eating candy with the wrapper on” - an old perception that harms the STD prevention investment made by brands and government. To fight this common saying and highlight all the new Jontex Real Feel benefits – a latex free condom, that allows a real skin-skin touch sensation - the brand, in partnership with BETC São Paulo, launched a campaign with an unusual concept: an edible candy wrapper, to prove that eating candy with a wrapper on and have sexual intercourse with condom can be both delicious. The brand sent a special kit with the candy and the new Jontex Real Feel to digital influencers and distributed samplings in bars. Throughout the film, it's possible to conclude that everyone who tried it realized that eating candy with the wrapper on and having sexual intercourse with the condom on can be. By doing this, Jontex hopes to redefine a common saying and, at the same time, improve prevention. Direct advertisement created by BETC, Brazil for Jontex, within the category: Health.

An interactive digital festival that hosts festival goers from all around the world. Utilizing websocket technology to connect users to the festival to keep our audience engaged year-round, we brought the festival experience to them. Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

Ambient advertisement created by BBDO, Italy for Huawei, within the category: Electronics, Technology.

Film advertisement created by BBDO, France for Tropicana, within the category: Non-Alcoholic Drinks.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

Film advertisement created by POL, Norway for Vipps, within the category: Finance.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Last year's Dancing on Ice promo was headlined as ‘the advert John Lewis should have made’ at Christmas (Mail Online), winning Promax Gold and becoming a Cannes Lions Finalist. award. Following the success of 2018's spot, ITV Creative have created an even more ambitious promo for 2019 – this time, featuring the adorable cub of the polar bears who paired up in the previous film. The promo begins with the inquisitive polar bear cub leaving her slumbering parents to go and explore. Before long, the youngster clumsily tumbles onto the frozen lake and knocks a squirrel onto the ice. As the ice cracks under their weight and they float towards a waterfall, the unlikely partners must do some quick teamwork to avoid the obstacles. Despite their size difference, the polar bear cub and squirrel perform an exhilarating figure skating routine packed with plenty of pirouettes, jumps, and a final triumphant lift. Film advertisement created by ITV Creative, United Kingdom for Dancing on Ice, within the category: TV Promos.

This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standards and have the peculiarity of having sand built streets. This is the best terrain to launch a new brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest budget reaching more than 800,000 using just two wheels. Ambient advertisement created by Geometry, Argentina for Volkswagen, within the category: Automotive.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

PawsToy is an exact plush toy replica of an actual animal from the shelter. It enables parents to monitor a child's responsibility before adopting a real pet. Pet Shelter Horjul was facing a challenge: every December, people called them to get puppy dogs and cats, which would eventually become Christmas gifts. The problem followed when a few weeks later the same animals got left on the street or were returned to the shelter. To deal with this situation the agency was asked to come up with a solution that exposed the problem and offered a relevant solution. The idea was to offer an alternative to adopting a pet without thinking it through – we designed plush animals that looked exactly like shelter animals, so parents could give them as presents instead of real animals. The solution talked directly to parents and children, who wanted a puppy. It also enabled parents to monitor how determined the child is when it comes to daily pet responsibilities, which were also introduced on the design's packaging in the form of "tips and tricks" video animation. The products, presented at on a special website, were the focal point of the campaign, which quickly spread on social media and was followed by exposure on national media portals. The idea was presented in Slovenia only since the legislation only enables its residents to adopt pets from shelters. The campaign positioned Pet Shelter Horjul as innovative raised donations and resulted in all products getting sold and subsequently, none of the adopted animals was returned to the shelter. Digital advertisement created by Pristop, Slovenia for Pet Shelter Horjul, within the category: Pets.

Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life. Film advertisement created by Y&R, Chile for Polla Chilena de Beneficencia, within the category: Gaming.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.