MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram. URL: http://www.makethecitysoundbetter.com

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

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Film advertisement created by Agency4e7, Austria for Humanic, within the category: Retail Services.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Health.

Film advertisement created by Publicis, France for Action Froid, within the category: Public Interest, NGO.

Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 & 15 sec-second film will run across Twitter, Instagram and YouTube. It breaks on 4th April. The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992. The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats and even an aircraft – all of which share being powered by Honda power units – participating in a race on an F1 racetrack. At the end of the animated sequence, they all morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars on a track.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

The worlds first Facebook app that turns virtual time into real time for children in need. Over a billion people surf on Facebook daily, piling up hours of time – time that SOS Children’s Village desperately needs. We created the “TimeSpend app” to measure the amount of time users spend on Facebook and then convert it into donations. SOS Children’s Village invests this money into time for children in need. Thanks to “TimeSpend”, a quite normal social network becomes a real social network. www.timespend-sos-kinderdorf.de (You need to have a Facebook account to use “TimeSpend”.) Digital advertisement created by Gürtlerbachmann, Germany for SOS Children's Villages, within the category: Public Interest, NGO.

Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has. We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new São Paulo’s State Championship theme tune and was played during game openings and broadcasts, turning the championship’s visibility into free advertising for Heliópolis Orchestra. That was an orchestra that made the headlines in a country mad for soccer.

Film advertisement created by Tonic, United Arab Emirates for Burger King, within the category: Food.

Film advertisement created by Mortierbrigade, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

According to a huge gender issue reports, it’s a powerful motivation to overcome a tall challenge with their partner, which leads the husband and wife to work together and bring a better atmosphere and relationship between each other. Thus, to embrace a perfect marriage by breaking down the rules that to reborn of the hair is impossible is the key point. People have to know how to do and what is the process of it. As the Japanese tea ceremony(茶道), one of the representative of the manner of classic Japanese rigorous culture. It emphasizes the respective matters and the way people value the traditional process. The gorgeous gesture and experience is also the way we want to point out about the discipline of “the way of tea, the way of scalp”, inflecting to the importance of protecting and maintaining good condition of hair and scalp. As a result, clean, conditioning treatment and reborn is the professional-recommended process arousing the dead cells back to life again. And the way to create a harmony marriage. Film advertisement created by Rules Creative, Taiwan for ÂGE D’OR, within the category: Beauty.

Film advertisement created by Contrapunto, Spain for Getxophoto, within the category: Professional Services.