Let’s face it, it’s no child’s play to keep kids entertained, a task that’s proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they’ve had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers, it’s the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world’s first ToyTalks – a quirky, outlandish fusion between Toy Story and TedTalks, where tired toys are finally speaking up and sharing their lockdown traumas in hopes of getting families to leave them alone and have an epic break on Yas Island with the Kids Go Free offer. Paying weird yet wonderful homages to some of the world’s most iconic toys and taking a few playful jabs at competing destinations, the campaign features original characters like Mr. Fire Tyres, Bathtub Dolphin, Marbie, and Iron Bro, all of whom deliver a unique monologue and keep the audiences engaged and entertained. Much like Yas Island itself. Speaking of entertainment, the campaign also promises to go beyond just social content. There are Toy Repair pop-ups where families get to restore their toys and win a discounted vacation to Yas; a Toy Trade-In radio activation; engaging influencer content; and even a @ToyTalkers Instagram handle where the toys share their woes. The campaign is further amplified by online competitions and a partnership stunt. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the categories: Hospitality, Tourism, Recreation, Leisure.

The darkness of a cave tends to stir up our imagination and often induces the fear of the unknown. Monsters and wraiths seem to lurk in the dark corners. Are these mythical creatures really the things we should be afraid of? Three adventurers are exploring a giant cave. What they encounter is not a monster but true horror!

Film advertisement created by BBDO, United States for The National September 11 Memorial Museum, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

In order to announce the Puerto Rico Horror Film Fest, Badillo Saatchi & Saatchi created "AFTER DEATH", the first short film written by a dead person. The agency contacted a medium and in a real séance, they channeled the spirit of María Mercé, who narrated a story which was then taken to the screen by Salado and Director Nico Lacouzzi. Prior to this, a small documentary was filmed with experts who confirmed the possibility that someone from beyond could be the source of a script. In the story a couple falls in love to the rhythm of a song. The man dies tragically but he doesn't want to stop dancing to the song's tune with his live loved one. One day she decides she doesn't want to keep on dancing and that's when the problems begin. The short feature which promoted the festival transcended the realm of advertising and it became a news item in over 20 countries. It has also been requested to participate in the official selection of several movie festivals, giving the Puerto Rico Horror Film Festival a media coverage never achieved to date. This action consisted of two trailers and a poster plus the short film itself. Film advertisement created by Saatchi & Saatchi, Puerto Rico for Puerto Rico Horror Film Fest, within the category: Recreation, Leisure.

Film advertisement created by DDB, Mexico for Filter Magazine, within the category: Media.

Film advertisement created by Soho Square, Greece for Fischer, within the category: Alcoholic Drinks.

To show how easy is to use Brazilian credit card, Elo via Google Pay, we asked a guy to jump out of an airplane and buy a parachute while in free fall. Content advertisement created by Wieden + Kennedy, Brazil for Elo Card, within the category: Finance.

Film advertisement created by Uncommon, United Kingdom for Formula E, within the category: Sports.

Médicos del Mundo announced the creation of an app with emotional intelligence called SIRIA, capturing the attention of general and specialized technology media alike. It chose a group or people interested in the app to be the first to test it out and they discovered how it was capable of moving people through conversation. In reality, behind the voice of the virtual assistant were men and women in situations of social exclusion. Through voice recognition, the app transcribed and gave a robotic voice to what they were saying, giving the impression that the technology was real. When the conversation reached its climax, the truth was revealed and the people behind SIRIA were unveiled on screen. Finally, those testing the app were able to embrace their interlocutors in a very moving moment. It was all part of a campaign designed by La Despensa for Médicos del Mundo with the aim of refocusing our society's attention on a problem that continues to grow even though it no longer appears in the news. Film advertisement created by La Despensa, Spain for Médicos del Mundo, within the category: Health.

In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation. Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

Film advertisement created by Peter Mayer, United States for Arlington Convention & Visitors Bureau, within the category: Recreation, Leisure.

Isn't this the best commercial you have ever seen?
Coca Cola commercial from Argentina.
A one minute commercial that sums up the joys and pains of parenthood.

I am not the author of this video. I just thought it is an amazing clip and
needed to be shared with as many people.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.

Ambient advertisement created by Dentsu, Japan for Epson, within the category: Electronics, Technology.

When the mountain tests you, trust will set you free. Film advertisement created by Grey, United Kingdom for Helly Hansen, within the categories: Fashion, Recreation, Leisure, Sports.