The project's challenge was to continue the brand strategy used by the construction company (brand and locator names), but to be loaded with a unique, light, fun, contrasting and at the same time popular identity representing the product's interest audience . A great challenge, but certainly a lot of fun for all the team involved. Design advertisement created by Box Comunicação, Brazil for CMO Construtora, within the category: Industrial, Agriculture.

2019 Clio Juror: Pum Lefebure Integrated advertisement created by Design Army, Hong Kong for Hong Kong Ballet, within the category: Recreation, Leisure.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Experiential advertisement created by Demner Merlicek & Bergmann, Austria for Momax, within the categories: House, Garden, Retail Services.

Film advertisement created by Lucky Generals, United States for Amazon, within the category: Retail Services.

The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Creative branding agency loyalkaspar has produced an installation of five colorful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighborhood of Brooklyn, resulting in an anthem TV spot. This work comes off the back of several successful ESPN branding projects by loyalkaspar, including brand identities for College Football and Get Up. The mural project allowed the agency to shift focus from its strategic expertise and highlight their design and production capabilities. Working to a tight deadline, loyalkaspar sought to fuse artistry and sports fandom into a unique experience for New Yorkers that could then be shared on screens around the country. A sense of place Chief Creative Officer at loyalkaspar, Beat Baudenbacher wanted to ensure that the murals and spot positioned the US Open as a uniquely New York moment in contrast to tennis events in Wimbledon, Paris or elsewhere. “We wanted to create work that gave the US Open a sense of place, really capturing New York’s urban, eclectic dynamic and infusing the Open with that epic feel,” says Baudenbacher. So, once the murals had been assembled on site in Dumbo, with a picturesque view of the East River, visitors were invited to interact with the installation during loyalkaspar’s film shoot. The resulting spot shows New Yorkers of all types posing in front of the murals on a sunny day. Dynamic and joyful footage in front of the murals includes families and groups of friends posing for selfies, dogs chasing balls, and plenty of adorable children. A particularly powerful sequence sees two young girls twirling before the Serena Williams mural, then cuts seamlessly to ESPN footage of Serena performing her signature twirl on the tennis court. Using multiple filming tactics to capture the public interaction with the murals, loyalkaspar aimed to incorporate the vibe of the city and the US Open on as many levels as possible. A time lapse photographer captured the onslaught of visitors throughout the day and a crane camera was used for the spot’s final shot: the city skyline at sunset. The crane offered, in Baudenbacher’s words, a “dynamic and super epic scope.” Meanwhile small handheld devices allowed the loyalkaspar team to tap into the more intimate moments individuals had with the murals. Footage of the athletes was spliced in during post-production, always cleverly mirroring the action at the installation. Cutting through the noise For Baudenbacher and his team, perhaps the most exciting element of the brief was the chance to make the public part of the project. Not only did constructing the murals in a public space provide an opportunity for the anthem spot’s local vibe, it genuinely offered a chance for local audiences to connect with the ESPN brand. The event shut down the Dumbo pier on the day, generating curiosity even among New Yorkers who didn’t actively participate. Baudenbacher hoped the event would engage fresh audiences of all ages, genders, and races through the specific, personalized experience. To expand the activation’s reach, the murals have moved to the South Street Seaport through the end of the tournament for additional fan engagement. “Experiential events are becoming such a tool for connecting with audiences,” he says. “Being smart about putting on an event can serve as the foundation for a promotional campaign. Rather than a single experiential event, ESPN got the most fan engagement out of the campaign by hosting the installations in multiple neighborhoods and capturing footage to promote their US Open coverage as a TV spot. It elevates the work and cuts through the noise.”

LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.

Film advertisement created by DDB, United Kingdom for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by McCann, Canada for WCLC, within the category: Gambling.

Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by Patsany Agency, Ukraine for Music.School, within the categories: Education, Music.

Ambient advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

Digital advertisement created by VML, United States for Gatorade, within the category: Non-Alcoholic Drinks.

According to the survey of the project “Global Assessment of Values” conducted in 2020, 44.8% of Ukrainians do not want to live next to the representatives of LGBT+. “The challenge is that Ukrainians don't want to hear the stories of LGBT+ people. As soon as the rainbow flag appears, many click a skip button,” says Max Burtsev, the campaign's creative director. “The campaign is based on an insight that at the moment people for the first time meet a gay, lesbian, bisexual or trans person, their level of tolerance automatically increases. Because it becomes clear that real people have nothing in common with the stereotypes in their head.” The six LGBT+ stories were narrated by heterosexual opinion leaders who, at the beginning of the video, commit a coming-out... telling the story of another. The characters in the stories were all real people: a military man, a sports coach, a transgender man, a religious woman, a 68-year-old grandpa, a woman whose mother hired a man for her ‘curative rape’. The most unexpected and important result of the campaign was the act of Roman, a Ukrainian military man from Donbass. After publishing a video telling his story, Roman decided to come out publicly. Digital advertisement created by Arriba!, Ukraine for Kharkiv Pride, within the category: Public Interest, NGO.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

They say it takes a village to raise a child. But at the end of the day, parenting is an art. Your art. The way you cuddle them. Make them giggle and laugh out loud… But nutrition is science. Cerebelly includes 16 key nutrients to help a developing brain. Digital advertisement created by Funday, Canada for Cerebelly, within the category: Food.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Trapped Egypt is an escape room game where you have to discover clues, solve puzzles, and accomplish missions in 60 minutes to escape from the site of the game. So, No Matter Who You Are, In Trapped, It Won't Go Down Easy Film advertisement created by Haz, Egypt for Trapped Egypt, within the category: Gaming.