Digital advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

FCB Inferno launch their first campaign for the Home Office since being appointed in October 2017. Knife crime is a priority area for the Government, which is launching its Serious Violence Strategy in the Spring, placing a new emphasis on steering young people away from crime, while continuing to promote the strongest possible law enforcement approach. Film advertisement created by FCB, United Kingdom for Home Office, within the category: Public Interest, NGO.

Film advertisement created by David, Brazil for Burger King, within the category: Food.

Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Experiential advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Avid photographer and seven-time world surfing champion Stephanie Gilmore stars in a new inspirational lifestyle campaign, aimed at getting both amateur and professional photographers and videographers out to capture their special moments with Nikon Australia. Launched this week and developed by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which explores Gilmore’s relationship with water, home and music – and her creative outlet, photography. Other elements include 60 and 30-second executions, plus 4x15-second Instagram stories, all urging budding photographers and videographers to ‘Capture Tomorrow’ with Nikon. The films give an exclusive insight into the training, motivation and creativity behind Steph’s craft. Filmed exclusively on the Nikon Z 6 and NIKKOR Lenses the content showcases the mirrorless cameras superior capabilities and surprising scalability on land, above water, underwater and from an arial perspective. Content advertisement created by Wunderman, Australia for Nikon, within the category: Electronics, Technology.

Film advertisement created by VML, United States for Wendy's, within the category: Food.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

In the financial jungle you are an easy target for fast loans, tempting offers and complex terms. In the financial jungle you need a reliable guide, that will help you not to get lost. Film advertisement created by Weekend, Latvia for WestKredit, within the category: Finance.

A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Pfaff Harley-Davidson, within the category: Automotive.

In occasion of 70th anniversary of Porada, his founder Luigi Allievi (interpreted by Silvestro Sammaritano) remembers how he fell in love with wood while sketching and producing a new chair.

Outdoor advertisement created by Ogilvy, France for Etat Libre d’Orange, within the category: Beauty.

The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem and get companies to donate money for a healthier Baltic Sea. Film advertisement created by Taivas, Finland for Baltic Sea Action Group, within the category: Public Interest, NGO.

Film advertisement created by Grey, Thailand for Bar-B-Q Plaza, within the category: Food.