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In this sketch comedy short, a young PA struggles to guide talent through a commercial shoot as he’s directed by the client, agency, director and several other crew members over a nightmare Zoom call.
Film advertisement created by Y&R, Peru for LAN, within the category: Transport.
Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.
Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.
We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time. This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed. Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.
Film advertisement created by The Monkeys, Australia for Mood Tea, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.
Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.
Film advertisement created by HS AD, South Korea for Jinair, within the category: Transport.
Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.
Content advertisement created by BBDO, Slovenia for SPAR, within the category: Public Interest, NGO.
With the 30th anniversary of the Apple 1984 commercial at this week's Super Bowl, we have updated that iconic ad to tease our launch this spring. We feel we're democratizing the world of investing in the way that Apple set out to democratize the world of computing.
Film advertisement created by Mr. President, United Kingdom for Best for Britain, within the category: Public Interest, NGO.
Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.
Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals—in rather entertaining ways—and go with organic when shopping for food, household products, or textiles. In a rare show of unity from a single industry, more than 100 brands and like-minded organizations from the organic sector and beyond including Amy’s Kitchen, Applegate, Organic Valley, Lundberg Family Farms, and Stonyfield Organic have come together to support the campaign and its message: skip the chemicals and just go with organic. To launch the campaign, Humanaut created “The World’s Most Skippable Ad,” an over 30-minute video that will run as pre-roll on YouTube and other skippable environments. The ad features two parents washing dishes while literally singing over 700 chemicals, in show-tune style. Throughout the ridiculously long video, the couple urges viewers to skip the ad and the long list of chemicals and to just buy organic instead. “It was very hard to make this ad that we didn’t actually want people to watch,” said David Littlejohn, co-founder and chief creative director of Humanaut, recalling the rigors involved with writing, singing, accompanying and recording the extremely tedious original-music piece. “The campaign focuses on one thing: the sheer volume of chemicals that organic protects you and your family from.” Gary Hirshberg, chairman of Organic Voices and founder of Stonyfield Organic added, “Americans should not have to read a long list of chemicals on the back of their products and wonder if any will cause harm to themselves and their family. We want to make it simple: you can skip this long list of chemicals and just go with organic.” All components of the multimedia campaign—from video to OOH posters to digital, social media and more—feature the list of chemicals and emphasize the message that you avoid all of them when you buy organic. For instance, the super-long website, SkipTheChemicals.com, seems like a never-ending scroll. If the viewer persists down the list, pop-ups ask if they are sure they want to continue scrolling and lets them know they don’t need to continue, with messages such as “Maybe you missed the whole point of this website” and “Are you okay? We’re getting concerned.” appearing. The messages increase in speed and absurdity the longer one scrolls. The site threatens to “launch 23 pop-up ads” and at one point, it appears to become sentient. Companies don’t need government approval to add most of the chemicals that are used in conventional packaged food: Many are deemed “safe” by chemical companies, food companies or industry trade associations—not independent experts. But some, including sodium nitrate, butylated hydroxyanisole, and glyphosate have been linked to serious health issues. In contrast, federal regulators and independent experts are required to screen any ingredients before they are approved for use in organic packaged foods. This project is part of Humanaut’s ongoing mission to get good things inside people’s brains. The campaign was produced in-house in the newly built Humanaut film studio in Chattanooga. Humanaut is a project-based advertising agency and brand production studio working with emerging brands and companies that are making things better for people, animals, and the planet. Integrated advertisement created by Humanaut, United States for Organic Voices, within the category: Public Interest, NGO.
“Wake up and smell the coffee” “Happy Beats” “Lost in The Woods” If these names are familiar to you, you probably are one of the few million followers of these official Spotify playlists. For listeners, these playlists represent a revolutionary tool to discover music and find songs corresponding to a certain mood (running, a dinner with friends, doing yoga, etc.). But for musicians, being in these playlists represents their big dream, a unique opportunity to get millions of new fans in no time. As you can imagine competition is tough ... Twin Toes, a brand-new indie pop duo from Belgium, seems to have found a funny way to achieve this goal: “Lost in Playlists”, a song and a music video specially made to attract the attention of Spotify playlists curators. « Every band wants their song in official playlists, we thought it might be fun to do the opposite, so we put official playlists in our song ». So how to make it to an official Spotify playlist? Via the Spotify for Artists platform, artists and labels can pitch their new release to Spotify editors who will then decide whether the song fits on their playlists. And so, no algorithm for these Editorial Playlists which are 100% created by hand, unlike Algorithmic Playlists created by computers (like your discovery weekly) and User Playlists created by normal people like you and me. For these playlists, curators listen to thousands of songs every day to find the next gem that can complement their playlists and provide a better experience for the listeners. But with around 60,000 releases every day on Spotify, it goes without saying that your song better stands out. Twin Toes, a brand-new indie pop duo might have found a magical idea to emerge from the mass and catch the attention of Spotify curators. True adventurers of pop, Antoine Geluck and Nicolas Mouquet had the brilliant idea to turn official playlists names into the lyrics of their new single "Lost in Playlists". Film advertisement created by Mortierbrigade, Belgium for Twin Toes, within the category: Music.
How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest. Experiential advertisement created by TBWA, Netherlands for Albert Heijn, within the category: Retail Services.
Ambient advertisement created by NBS, Brazil for Del Valle, within the category: Food.
What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.
Digital advertisement created by FCB, United Kingdom for Nivea, within the category: Health.