Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

In the first, courageous campaign of its kind, The Quilliam Foundation asked Verbalisation to help counter the effects of ISIL on susceptible young Muslims. The resulting campaign shows our target audience how they can unwittingly set their friends and relatives on the path to radicalisation – and the grim reality facing new recruits when they finally reach the warzone. Digital advertisement created by Verbalisation, United Kingdom for The Quilliam Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Ahlstrand & Wållgren, Sweden for Lefdal, within the category: Retail Services.

Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for NABS, within the category: Professional Services.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding to all their restaurants in Oslo during the festival. The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ - with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching “TGI Pridays” awning outside their flagship restaurant in Karl Johans gate, Oslo´s main street. Experiential advertisement created by We Are Live, Norway for TGI Fridays, within the category: Food.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Lofoten, is a fish product producer from Lofoten, in the North of Norway. They are well known for their great tasting fish burgers, made with more fish than their competitors and with only natural ingredients. Film advertisement created by TRY, Norway for Lofoten, within the category: Food.

Film advertisement created by BMF, Australia for Abbott's Village Bakery, within the category: Food.

Web developer: Pinky! Digital advertisement created by Lowe, Uruguay for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Brazil for Pinacoteca Art Museum, within the category: Recreation, Leisure.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Film advertisement created by Magna Carta, United States for Tinder, within the category: Professional Services.

Film advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like. Film advertisement created by Wax, United States for Society of Professional Journalists, within the category: Professional Services.

In Romania, a Hunting Law allowing, among others, the slaughter of song birds, was close to silently pass through. Many foreign hunters would come to Romania to shoot larks and sell them to European restaurants. Lark tongues are a 5 star dish. The lark is a symbol of Romanian music, many of our composers being inspired by this small, yet fascinating bird. People were not aware of these changes, so we wanted to create a public debate around the subject. The campaign generated huge PR and free media. Artists joined our campaign and donated parts of their songs for the cause. Digital advertisement created by Jazz, Romania for Salveaza Ciocarlia, within the category: Public Interest, NGO.