Football Denmark calls to action against childrens cancer. When footballing hearts beats together, we can do a difference. Last year the cause collected 1,3 mio DKK, that went to the Danish Childcancer fond. If you want to participate, donate to mobilepay 201717 and wear your favorite football shirt to work, 24th September. Film advertisement created by Shoot Happens, Denmark for Danish Children Cancer Foundation, within the category: Public Interest, NGO.

Audio advertisement created by Good, Russia for S7 Airlines, within the category: Transport.

While the Arctic ice continues to melt, new business opportunities are within reach. Not only for gas and oil companies, but also for tourism. If the global warming trend continues, we might be able to take the whole family on a trip to the North Pole someday. Digital advertisement created by Studio Smack, Netherlands for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Collectivo Supernova, Brazil for SlutWalk, within the category: Public Interest, NGO.

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Bone marrow donations are unfortunately not as common as they could be. People tend to think that it’s a painful procedure, when in reality all that’s needed is a bit of DNA. Budweiser has created a campaign to facilitate donation, using only a beer can. Creating new packaging with a resealable top and all you need inside to become a donor. Experiential advertisement created by Miami Ad School, Spain for Budweiser, within the category: Alcoholic Drinks.

Ambient advertisement created by Iris, United Kingdom for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

Film advertisement created by Young & Laramore, United States for Pet Supplies Plus, within the category: Pets.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

During World War II, a bright food technologist by the name of Maria Orosa decided to put an end to a life without Heinz Ketchup in her country. In celebration of Heinz’ 150th anniversary and in honor of her, we are proud to introduce Heinz Banana Ketchup. Because once again, history taught us a lesson: If life gives you bananas... still, it has to be Heinz. Integrated advertisement created by Miami Ad School, United States for Heinz, within the category: Food.

Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers. The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made. Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users. Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services. At the heart of the campaign was the live event on December 6th, 2016 with Eko Fresh and Ali As in the recording studio. Working together with the bot, the artists turned countless chat messages into rap videos. Jäm Bot offered the fitting occasions by itself. What should your message say?: A toast to friends? Apologize for leaving a party? Or just tease somebody a little? These are just some of the many possibilities offered. The event was broadcasted from the recording studio on Facebook Live. A mix of blog posts by influencers, Facebook messenger ads, video ads and Instagram ads completed the campaign by creating buzz and winning lots of new participants. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving. Integrated advertisement created by Adsapience, Ukraine for Adsapience, within the category: Agency Self-Promo.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.