Digital advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

Ubisoft and CLM BBDO aim right with "The Shooter", the new global campaign for Tom Clancy's® Rainbow Six SIEGE.

URL: http://selfiereveal.ubisoft.com A first-of-its-kind digital experience that uses cutting edge computer-learning technology to expose the risks of seemingly innocent selfies. The Selfie Reveal engine leverages a powerful machine learning platform to detect the image content of your selfie, then demonstrates how corporations, governments, and hackers could use this data against you. This platform can recognize your expressions, body language, facial details, location, emotional state and other physical objects in the photo that a proprietary algorithm uses to draw hypothetical conclusions that are displayed to the user. The site runs a selfie (or any photo) through artificial intelligence processers that can recognize certain objects and information contained in photos. It uses this information recognized by running itthrough custom algorithms and comparing it against publicly available databases to draw possible conclusions that are displayed to the user. Digital advertisement created by AKQA, United States for Ubisoft, within the category: Gaming.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Film advertisement created by FP7, Egypt for Frequency, within the category: Professional Services.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line. The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en The operation launched late last month at Macy's in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina. Integrated advertisement created by Biborg, France for Puig, within the categories: Beauty, Personal Accessories.

Outdoor advertisement created by FCB, Italy for Tesa, within the category: House, Garden.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for ESPN, within the category: Media.

Riga International Airport creates a symphony dedicated to Latvia's 100th anniversary, using special artificial intelligence technologies and involving almost 20 thousand passengers and airport guests, as well as nearly 250 units of the airport's technical equipment. Digital advertisement created by TBWA, Latvia for Riga International Airport, within the category: Transport.

THE CHALLENGE: Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have. THE AMBITION: Create a campaign driven by a single objective: give people an irresistible urge to dance. THE STRATEGY: With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason. Film advertisement created by BBDO, France for Ubisoft, within the category: Gaming.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds. The ‘Meow ReMix’ music tracks also feature the Country version, ‘Heart & Paws’, the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along. Integrated advertisement created by Publicis, United States for Meow Mix, within the category: Pets.

Digital advertisement created by John St, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.