Film advertisement created by FCB, Brazil for Zap, within the category: Professional Services.

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by Bold Creative Boutique, Saudi Arabia for EMS, within the category: Professional Services.

Digital advertisement created by Wunderman, Brazil for São Paulo Soccer Federation, within the category: Recreation, Leisure.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.

Film advertisement created by Longplay, Brazil for Corcoran, within the category: Recreation, Leisure.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film created for "Searching Moms" campaign 2017. In poland is 80k kids without parents. Quarter of them do not rise in families, but in institutional care places. It's possible not all of them find new parents. That's why SOS kids villages launch campaign to find parent for these kids Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

Audio advertisement created by Change, Poland for Proama, within the category: Finance.