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Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.
Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.
Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.
Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.
URL: https://thecallthatcomesafter.com The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation. The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.
The advert was made for Clipmetrajes Festival (Short film festival created by Manos Unidas NGO). The aim of the Festival is to incentivize people to send their own short films according to a common theme. Always referring to disadvantaged people all over the world. Film advertisement created by Welcome, Spain for Clipmetrajes Festival, within the category: Recreation, Leisure.
Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.
Film advertisement created by Saatchi & Saatchi, Italy for Top Digital, within the category: Professional Services.
Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.
Production Coordinator: Jacqueline Sand Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.
Digital advertisement created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.
The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent in a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “ Direct advertisement created by Beats, Brazil for Stella Artois, within the category: Alcoholic Drinks.
MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.
Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.
Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.
Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.
Digital advertisement created by JWT, United Kingdom for Care for the Wild, within the category: Public Interest, NGO.
Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.
Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.
Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.