A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better! The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call. Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Producer Tracy Broaddus Film advertisement created by Venables Bell & Partners, United States for Clear, within the category: Electronics, Technology.

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha's experience − a story of bi-weekly flights between New Brunswick and Montreal − we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers' memories, including Keisha's, as this space is the starting point for their adventures. Keisha's story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel. Film advertisement created by FCB, Canada for Air Canada Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Film advertisement created by Wieden + Kennedy, France for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

We all wanted to do something that no one else could say in this business segment. So we created a call: "Have a Conscience!", We brought this idea on behalf of a variety of people, inviting them to talk about their acquaintances who still do not have conscience. Film advertisement created by Possible, Russia for Sovest, within the category: Finance.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. Ambient advertisement created by Tango, Spain for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

Direct advertisement created by Artplan, Brazil for Domino's Pizza, within the category: Food.

Film advertisement created by BETC, France for Canal+, within the category: Media.