Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

In the film an unaware employee brings to life a very simple but powerful insight: as we cannot avoid the unexpected, the only solution is to be prepared to face it. This is why Dr. Giorgini Martino has created a natural supplement that combines phosphorus, vitamins, iron, zinc and iodine, that helps to stay focused and improve mental performances, in order to take on the most difficult situations. And this is exactly what our protagonist needs when after 9 years of waiting, thought he’s found the right moment to ask his boss a pay rise. What he didn’t know was that his boss just experienced one of the worst mornings of his life. What could our man need, if not a great mental alertness and the right energy to face it? And here’s where Dr. Giorgini brain booster plays its role. Film advertisement created by BBDO, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Bolivia possesses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. We used the massive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem. Ambient advertisement created by Athos, Bolivia for Sunsilk, within the category: Beauty.

Just before the movie started, a surprise of CCBEU made many people rethink the English course! And you would be prepared? Ambient advertisement created by Zebrabold, Brazil for CCBEU, within the category: Education.

Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

One in 2.4 trillion. According to experts, those are the odds of picking the perfect NCAA March Madness bracket. It’s a feat so difficult that Warren Buffet once offered $1 billion to anyone who could pick a perfect bracket in the men’s tournament. Thankfully, picking the perfect March Madness snack is much easier. Film advertisement created by Sterling-Rice Group, United States for Almond Board of California, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Sweden for Abarth, within the category: Automotive.

To create The Swedish Number, the Swedish Tourist Association partnered with a leading provider of contact solutions, to create one of the largest switchboards in the world that supports incoming phone calls 24 hours a day, 7 days a week. Their cloud-based contact center is used to register ambassadors and connect all calls. The switchboard is designed to randomly choose one of the Swede ambassadors for each call. Ambient advertisement created by Swedish Tourist Association, Sweden for Swedish Tourist Association, within the category: Transport.

Riga International Airport creates a symphony dedicated to Latvia's 100th anniversary, using special artificial intelligence technologies and involving almost 20 thousand passengers and airport guests, as well as nearly 250 units of the airport's technical equipment. Digital advertisement created by TBWA, Latvia for Riga International Airport, within the category: Transport.

Film advertisement created by Carmen, Portugal for Sporting Clube de Portugal, within the category: Sports.

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience. Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.

Film advertisement created by FCB, Brazil for Oreo, within the category: Confectionery, Snacks.

Campagne 2018

Film advertisement created by Glorified Freelancers, United States for Bank Transfer Day, within the category: Finance.

Myavalon, Band, Top Digital, Disc 2 Disc, Flippermusic Ambient advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost 2 hours every day just to go and come back from work. Not to mention the pollution produced by so many cars and buses. In recent years, cycling has proved to be an important element in solve this issue, especially with more bicycle paths and population awareness. But the geographic question is still a handicap for actual and potential cyclists, since at least 30% of the streets in São Paulo have ups and downs, some of them reaching incredible 45 degrees of inclination. Helping to solve the problem, E-Moving, one of the leading Brazilian companies focused on urban mobility through electric bikes, announces the "Steep Discount" project. Using topography information, the company is offering large discounts for the purchase of energy-using bicycles to make it easier to tackle the steepest climbs in the city. The idea, the strategy and the execution are from the Tribal São Paulo agency, encouraging people to use the bike more as a displacement option. Digital advertisement created by Tribal, Brazil for E-Moving, within the category: Automotive.

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

When you live in a student town, the two things you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these essentials to life, at customer doorsteps. To communicate the two brands' partnership, for a two hour period in Stellenbosch, the RocoMamas store on Uber Eats offered customers the opportunity to order a meal, with the added incentive of Jack Parow - South African, global rapping sensation - being the delivery driver.