CIBC is a relationship-oriented bank for the modern world. In a convenience-driven industry, a deep understanding of a client and their goals, is the foundation upon which advice and products are delivered. Juniper Park\TBWA brings those goals to vivid life, immersing the client and the CIBC advisor in a cinematic journey into the client’s ambitions. Film advertisement created by TBWA, Canada for CIBC, within the category: Finance.

We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes. Experiential advertisement created by Miami Ad School, United States for Xbox, within the category: Gaming.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Germany for Saatchi & Saatchi, within the category: Agency Self-Promo.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Film advertisement created by Taxi, Canada for Kraft, within the category: Food.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents! A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids. Experiential advertisement created by Stirred Creative, India for Digit Insurance, within the category: Finance.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

We modeled and animated a miniature world prototype of trading utilizing a top view of blocks and buildings, which represent different companies. The difficult part was to recreate the specific essence of every business so that the viewer would recognize the company at a glance. Our main goal was to enable viewers to discover a new detail every time they would rewatch the ad. The edit of the video posed a challenge because we wanted to have an engaging visual stimulation and at the same time keep the flow smooth. Furthermore, we experimented with the transition from an isometric landscape into a flat one to demonstrate the functionalities of the mobile interface. Film advertisement created by ROBOlab, United Kingdom for Trading 212, within the categories: Electronics, Technology, Finance.

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80's with a pinball table. People who won the game got a cold can of Red Bull Organics! Outdoor advertisement created by JCDecaux, Norway for Red Bull, within the category: Non-Alcoholic Drinks.