A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.

Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

This isn't friendship, this is fanship.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Les Gaulois, France for HOP!, within the category: Transport.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Film advertisement created by Anomaly, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Cutwater, United States for Axos Bank, within the category: Finance.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Digital advertisement created by Media Contacts, Brazil for Media Contacts, within the category: Fashion.