This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Film advertisement created by Engine Group, United Kingdom for Xero, within the category: Professional Services.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression. Content advertisement created by We Are Social, United Kingdom for Science in Sport, within the categories: Food, Health, Sports.

Film advertisement created by DDB, France for Tiji, within the category: Media.

Proud to be working together at Air All Blacks. #CrazyAboutRugby

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

Film advertisement created by Anew, Denmark for Stryhn's, within the category: Food.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

CIBC is a relationship-oriented bank for the modern world. In a convenience-driven industry, a deep understanding of a client and their goals, is the foundation upon which advice and products are delivered. Juniper Park\TBWA brings those goals to vivid life, immersing the client and the CIBC advisor in a cinematic journey into the client’s ambitions. Film advertisement created by TBWA, Canada for CIBC, within the category: Finance.

Film advertisement created by McCann, Turkey for Rock'n Coke, within the category: Recreation, Leisure.

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all. Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com Digital advertisement created by H-57, Italy for Make a Wish, within the category: Public Interest, NGO.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Netherlands for WWF, within the category: Public Interest, NGO.

Did you know Morocco is ranked number one in the MENA region when it comes to sleep quality? Yet 1 out of 5 Moroccans has sleep issues. Find out how we can make #OurSleepComesFirst. Our Sleep Comes First because it's our priority, but also because Morocco is ranked first in the MENA region in terms of sleep Film advertisement created by Klem, Morocco for IKEA, within the category: House, Garden.

Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.