Copywriter: Ron Foth Jr. Film advertisement created by Ron Foth, United States for Columbus Zoo, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, South Africa for Vodacom, within the category: Electronics, Technology.

Today, ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who’s In?” effort, which launched in 2014 - the inaugural year of the College Football Playoff. The "Everything Matters” creative taps into the fun, and at times quirky traditions that fans, coaches and players have on game day, borne out of the belief that every decision, on and off the field, can impact the journey to the College Football Playoff. The schools represented in the initial kickoff spot include: Alabama Georgia Oklahoma Michigan Penn State Ohio State USC Texas Washington Notre Dame Clemson Texas A&M (with appearance by head coach Jimbo Fisher) UCF Miami Film advertisement created by McKinney, United States for ESPN, within the category: Sports.

Real estate agents are in the bullseye and are increasingly criticized. As a result, people prefer to handle their property on their own. Orpi, France’s leading network of real estate agents, wanted to restore trust and further build differentiation amongst its various target audiences. Therefore the idea was to twist a market convention by empowering the one who is really ideally positioned to speak convincingly about a property, namely… the property itself! Film advertisement created by Hungry and Foolish, France for Orpi, within the category: Professional Services.

The short film reflects a problem in which Argentina and the world coexists daily, the control that digital services and algorithms have over our decisions. Leaving us thinking how far this can go in a not so distant future. Film advertisement created by la comunidad, Argentina for Portland International Film Festival, within the category: Recreation, Leisure.

Digital advertisement created by Open, Canada for Bier Markt, within the category: Alcoholic Drinks.

Film advertisement created by 10 Advertising, United Kingdom for Cock's Fresh, within the category: Fashion.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

URL: http://thegoodroad.in Digital advertisement created by Ogilvy, India for Bangalore traffic police, within the category: Public Interest, NGO.

For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible --- without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do. Film advertisement created by Herezie, France for VAINCRE L'AUTISME, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for Tim Hortons, within the category: Food.

Film advertisement created by FCB, South Africa for Western Cape Government, within the category: Public Interest, NGO.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Ambient advertisement created by BBH, United States for British Airways, within the category: Transport.

For those who have not yet managed to get their hands on the chip bags anywhere else, the appropriately named Lay’s Iconic Restaurant offers a solution. The promotion was developed in collaboration with advertising agency Fitzroy Amsterdam, at their office. If you live in Amsterdam, you could order the different kinds of crisps on Uber Eats on Thursday June the 3 and Friday the 4th between 3 and 9 p.m.. The bags were delivered in the well-known and popular packaging of the original dishes. Like the KFC bucket, the Subway wrapper or the Pizza Hut pizza box. No need to get a bowl, you can eat it the restaurant way. After 2 days everything was sold out. We had a lot of happy faces and even UberEats could enjoy the wittiness. We even became the first non-existent restaurant with a 5-star rating. Integrated advertisement created by Fitzroy, Netherlands for Lay's, within the category: Confectionery, Snacks.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

Film advertisement created by Honeymoon, United States for Orgain, within the category: Food.

IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels. Film advertisement created by IW Group, United States for McDonald’s, within the category: Food.