Film advertisement created by BBH, United States for Fan Duel, within the category: Gambling.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than a treat, an indulgence or a reward. It can be an inspiration that changes the course of a life. The film opens with a young girl playing with a toy rocket. Her parents notice her interest and when Christmas Day arrives, the girl is thrilled when unwrapping her presents to receive a toy astronaut helmet. We then follow her journey as her interest in the universe and space travel grows, eventually taking her to university to study astrophysics. The ad finishes with her aged parents staring up into the stars knowing their daughter is fulfilling her dreams as an astronaut, looking back down at earth. Film advertisement created by St. Luke's, United Kingdom for Very, within the category: Retail Services.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

McCann Lima conceived a website that presents “real problems” for parents to read that appear to be math and language comprehension exercises – but they do so by directly addressing the issues around underage pregnancy. Web: http://problemasreales.com/ Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by la comunidad, Argentina for ESPN, within the category: Media.

Film advertisement created by CLV, Spain for Rochas, within the category: Beauty.

Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

Film advertisement created by BBDO, United Kingdom for Department For Transport, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, United States for JC Penney, within the category: Retail Services.

Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.

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Digital advertisement created by DVNA, France for Prada, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.