To raise awareness about the importance of physical activity among seniors, the French Cardiology Federation invites them to adopt a dog with humor! Launched in judicious association with the SPA (the French animal welfare association) this campaign is based on a film that compiles skits featuring dogs messing up everything in their paths. But no matter what it drools, stinks, loses his hair, barks all the time, or destroys your flowers... It can save your life. Film advertisement created by Havas, France for French Federation of Cardiology, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

Who better than an action movie stunt to tell you about safety in movies? Film advertisement created by McCann, Chile for Mutual de Seguridad, within the category: Public Interest, NGO.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by Genesis, India for Metro Dairy, within the category: Non-Alcoholic Drinks.

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.

Film advertisement created by SNAP LDN, United Kingdom for Vitality, within the category: Finance.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. Ambient advertisement created by Tabasco Ukraine, Ukraine for Amnesty International, within the category: Public Interest, NGO.

Japan has always had a genuine enthusiasm for Western culture. In the third chapter of the Legendary Bīru campaign, we explore a contemporary dimension of fusion—the two-way cultural exchange that happens when East meets West. And in return, a gesture of appreciation—from Japan, to you. Film advertisement created by The&Partnership, Canada for Sapporo, within the category: Alcoholic Drinks.

Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone. Film advertisement created by Sense Media, Latvia for Union of the Baltic Cities Safe Cities Commission, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

Animation video for Higher School of Economics. Film advertisement created by Svetly Story, Russia for Higher School of Economics, within the category: Education.

Direct advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.