Design advertisement created by John St, Canada for Boston Pizza, within the category: Food.

Digital advertisement created by Iris, United States for Clearasil, within the category: Health.

Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex —task effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals. We had to find a new and more effective way to get our products into the consumer hands to start conversations. All Taiwanese generations frequently consult fortune-tellers to know their fate in wealth, health and specially love. With a very limited budget we created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars where the inhibitions are lessened. “Xerud” handed out predictions related to one’s sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex. In average a street promoter handed out 23 samples an hour while “Xerud” handed out an average of 77. Most importantly we’ve softened inhibitions and started meaningful conversations. The full campaign was led by sampling but also had a TVC, print/online ads, online predictions, a Facebook page and in-store POSM. The impact on the sales volume was a 4% increase while the category sales volume was in negative growth, -5%. The Durex market share also reached an historical high in February 2011 with 54.7%. Additional credits Ambient advertisement created by Ogilvy, Taiwan for Durex, within the category: Health.

Digital advertisement created by Red Pepper, Russia for Mumiy Troll, within the category: Music.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, United Kingdom for London North Eastern Railway, within the category: Transport.

Film advertisement created by BBDO, United States for Dunkin, within the category: Food.

Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

To launch the latest La Place campaign and to emphasize the fact that the restaurant produces fresh homemade meals and products for low prices, JCDecaux The Netherlands developed a livestream pizza-Mupi. Passers-by could share their favorite ingredients with a chef in the restaurant kitchen via an interactive panel and get their dream pizzas just a few steps away. Ambient advertisement created by JCDecaux, Netherlands for La Place, within the category: Food.

Film advertisement created by GUT, United States for The Fisher House Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Last year in our country, the same percentage of the population died in traffic accidents than in Japan’s tsunami of 2011. We can prevent this. Let’s respect traffic rules. Film advertisement created by Amen, Uruguay for Ministerio de Transporte y Obras Públicas de Uruguay, within the category: Public Interest, NGO.

Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.

“What a Save!” envisions what happens when an obsession with the hit game, Rocket League, bleeds into real life. We were honored when our friends at Psyonix came to us with their first national broadcast commercial campaign. From concept to final cut in a month, it was an amazing experience bringing these ideas from the page to the screen.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Film advertisement created by Ogilvy, South Africa for Castle Lite, within the category: Alcoholic Drinks.

Film advertisement created by R&R Partners, United States for Chrysalis, within the category: Public Interest, NGO.