Digital advertisement created by BETC, France for Schneider Electric, within the category: Electronics, Technology.

Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage. Experiential advertisement created by Grey, Bangladesh for Apex Footwear Limited, within the category: Fashion.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

The creative minds at Draftfcb are stirring the pot with a deliciously clever yet noble message as we enter the season of giving: Rescue Food! City Harvest – New York’s food rescue organization that fights hunger by rescuing excess good food that would otherwise go to waste and delivering it to food programs that feed hungry New Yorkers – launched a bold, new viral animated video microsite led by Draftfcb New York entitled, “Rescue Food.” The agency collaborated with top animators from around the country (who offered their services pro bono) to produce humorous, thought-provoking vignettes with a purpose - to solicit much-needed donations of food and funds. Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by Publicis, Italy for Diesel, within the categories: Fashion, Non-Alcoholic Drinks.

As part of Finlandia Vodka’s 1000 years of less ordinary wisdom campaign Next-DC created a pop-up exhibition that finds inspiration from an unlikely source. Bulgarian proverbs have already synthesized hundreds of years of wisdom into quaint phrases. But to give them new less ordinary forms, relevant for contemporary audiences, Next-DC and curatorial team Studio Komplekt enlisted the help of Finnish creatives. Six proverbs such as “Not every tree can a whistle make” and “If you pretend to be a sheep, the wolf shall eat you” were reimagined by artists Antti Kalevi, Iina Vuorivirta, Kirsi Enkovaara, Eero Lampinen, Saana ja Olli and Marjukka Takala. The resulting works vary in form and character but are united by the exposition design — six contemporary cabinets of curiosity constructed by Bulgarian stage artist Eva Ventova. Throughout the Renaissance such wooden cupboards known as cabinets of curiosity were filled with encyclopedic collections of extraordinary objects from the natural world. In this case they displayed the artistic interpretations of Bulgarian proverbs. The exhibition took place in an abandoned space in the centre of Sofia and was opened for a week. Visitors could guess which was the wisdom behind every cabinet or could reveal it on an interactive microsite. Five more wisdoms could also be experienced as less ordinary cocktails with Finlandia Vodka. More about the project: http://www.lessordinary.bg/en Experiential advertisement created by NEXT-DC, Bulgaria for Finlandia Vodka, within the category: Alcoholic Drinks.

As the first four-door grand tourer from Bentley to bear the hybrid name, this exciting new model puts sustainability right at its heart – enhancing and evolving the balance of performance and luxury that has shaped the range to date. The campaign film brings this idea of evolution to life, following an artist as they seek out creative inspiration in the city around them. But as they travel, propelled by the innovative technologies of the Flying Spur Hybrid, the world starts to stunningly transform, before revealing a sustainable and inspiring vision for the future – the future world of Bentley. Film advertisement created by Keko, United Kingdom for Bentley, within the category: Automotive.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by Johnny Fearless, United Kingdom for Imperial War Museum, within the category: Recreation, Leisure.

Ambient advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Film advertisement created by Mortierbrigade, Belgium for EqualPayday, within the category: Finance.

For the release of the movie "Gold" distributed in Portugal by Nos Audiovisuais, the advertising agency Social Animals created an Activation for Cabify in partnership with Os Filmes da Zona Indie that invited passengers to enter a Race for the Gold. The concept behind this idea was the incredible true story of a man that turned his quest for a gold mine into an obsession. Matthew McConaughey is the star of this movie that premiered on March the 2nd. It was a two-day Activation in Lisbon and Oporto and received the support of many vehicles that Cabify provided. Hiding inside the cars were tickets for the premiere of the movie and one of the cars was previous prepared to capture images of the days trips. Experiential advertisement created by Social Animals, Portugal for Cabify, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Puerto Rico for Hogar Cuna San Cristobal, within the category: Health.

URL: http://www.dont-skip.be/video.html Digital advertisement created by Publicis, Belgium for Suicide prevention office, within the category: Public Interest, NGO.

Film advertisement created by Matter, United States for PETA, within the category: Public Interest, NGO.

Outdoor advertisement created by Team Red, Hungary for Vodafone, within the category: Electronics, Technology.