Film advertisement created by McCann, Croatia for Bonbon, within the category: Electronics, Technology.

Film advertisement created by TRIS3CT, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Digital advertisement created by FCB, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Simply buckling up could have saved 60 Coloradans in 2016. To show what this number means, CDOT and Amélie created 60 reflective yellow memorial wreaths and placed them one after another on Bandimere Speedway. We gathered footage of the installation and created a video that included an interview with CDOT's traffic safety manager who pointed out that the seat belt usage rate in Colorado is 84%, well below the national average. Holger Forrest also spoke out in the video for seat belt safety as his family lost their daughter last year in a car accident, and had she been wearing her seat belt she would have lived. To push our efforts out even further, we turned seat belts into awareness ribbons. They overlaid the seat belt ribbon onto photos of severely wrecked cars and pushed them out on social. The drivers and passengers of these cars all survived the crashes because they were wearing their seat belts. This campaign helped prove to people that seat belts make survivors. Experiential advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Merrell sneakers for running in the mud inspire people in Russian villages to create their own running club. Film advertisement created by BBDO, Russia for Merrell, within the category: Retail Services.

Film advertisement created by BBDO, Sweden for Beyond Retro, within the category: Public Interest, NGO.

Film advertisement created by mInteraction, Thailand for Aquafina, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

Content advertisement created by Godfather, United States for Fruit of Life, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ignited, United States for Greater Palm Springs, within the category: Transport.

In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

2019 marks fifty years since the Stonewall Uprising in New York: the series of events that started the modern Pride movement. Honouring 50 years of queer revolt, the Pride Jubilee borrows classic Jubilee iconography to mark the moments that the LGBT+ community deemed most defining to the movement. Earlier this year Pride in London put out an open call to the community for the moments, stories and landmark events that have defined what Pride is today. Film advertisement created by BMB, United Kingdom for Pride in London, within the category: Public Interest, NGO.

Film advertisement created by Nurture Digital, United States for Kwikset, within the category: House, Garden.

Film advertisement created by The Pencil Agency, United Kingdom for Agent Provocateur, within the category: Fashion.

Digital advertisement created by AgencyRx, United States for AgencyRx, within the category: Agency Self-Promo.