In Ecuador, Banco Pichincha main sponsor of Liga Deportiva Universitaria de Quito (LDU), held a particular soccer match at the team's stadium. It was a game without any soccer players on the field, only the three referees and a ball operated by radio control. This action caught the attention of the fans, who could see the ball running throughout the field completely by itself, without any players or anyone around it. This event finished with a particular gender equity message to the fans from the captain of professional women's team, Belén Aragón. Film advertisement created by MullenLowe Group, Ecuador for Banco Pichincha, within the category: Finance.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.

In Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, we did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Tet. Experiential advertisement created by Publicis, Vietnam for Heineken, within the category: Alcoholic Drinks.

Angkor needed to be refreshed for a younger generation of Cambodians who no longer saw the brand as relevant to their generation. In order to do this, we dramatized two important cultural insights. Firstly, the deep bond between Khmer sons and their fathers and secondly, the importance to Khmer people of passing on their culture from one generation to the next. Thus, we created a film that tells the emotional story of a father and a son that connect through music. Film advertisement created by WPP, Cambodia for Angkor Beer, within the category: Alcoholic Drinks.

DIT / Runner – Anton Stennabb

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Opportunity Village and R&R Partners teamed up over the past year to create short-form and long-form awareness pieces on adults with disabilities and their families. The new campaign officially kicked off an unprecedented three-month fundraising campaign in support of one of the country’s most underserved demographics. The “Gift of Opportunity” campaign will run until July 15 and be spread out across all mediums throughout the state of Nevada, including radio and television spots, print publications, billboards and social media platforms. All proceeds from the campaign will go into the myriad programs and services Opportunity Village provides to nearly 2,000 adults with disabilities annually in Southern Nevada. “Adults with disabilities have so much to offer to this world and it’s incumbent upon us to make sure they are treated with the same dignity and respect their brothers and sisters receive every single day,” said Bob Brown, President & CEO of Opportunity Village. “We couldn’t be more thrilled to partner with R&R Partners on this campaign, and we hope the state of Nevada will soak these messages up and rally around such a wonderful cause.” The “Gift of Opportunity” campaign collateral features Opportunity Village clients Carlos H., Dana W., Sean M. and Johnny and Lia B., all of whom are enrolled in various programs at Opportunity Village. They also feature family members and direct-care staff. Carlos is enrolled in PRIDE, an Opportunity Village program that serves adults with the most profound physical and intellectual disabilities. Dana and Sean are artists in the Fine & Performing Arts program, and Johnny and Lia are both involved in Opportunity Village’s Employment Resource Center. Donations for this campaign can be made at www.OVgift.org or by calling 1-833-OVGIFT1. Film advertisement created by R&R Partners, United States for Opportunity Village, within the category: Public Interest, NGO.

Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women. It is estimated that every 30 seconds, a Romanian woman becomes a victim of domestic abuse, but very few are empowered talk about their experience. The idea of Unquiet Voices is to reveal the almost unnoticed portrayal of violence against women in films and how men copy this wrong behaviour in real life. ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? The real-life stories brought to life in the movie show different types of abuse, from psychological to economic. sexual, and even attempted murder. The movie talks about physically assaulted women who are left breathless on the floor, men who should be in jail but are walking freely, and children witnessing tragedies. The footage from each movie chapter was taken from seven different silent movies, then rearranged to fit the real stories of victims, whose voices are recorded over the footage to finally unsilence every violent scene. Movies used in the campaign: A Woman of Paris, directed by Charlie Chaplin - 1923 Our Hospitality, directed by Buster Keaton and John G. Blystone - 1923 Flaming Youth, directed by John Francis Dillon- 1923 Safety Last!, directed by Fred C. Newmeyer and Sam Taylor- 1923 Souls for Sale, directed by Rupert Hughes- 1923 Where the North Begins, directed by Chester M. Franklin- 1923 Scaramouche, directed by Rex Ingram- 1923 Digital advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.

Experiential advertisement created by TBWA, United States for One Love Foundation, within the category: Public Interest, NGO.

Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious, exotic fragrance of rare orchids in Lux, we collaborated with famous Spanish artist, Gabriel Moreno, who created the world’s first liquid soap painting at the global launch event in front of a live audience. In this co-creation titled ‘BEWITCH’ he made the magical mood of Lux come alive on a giant canvas with his trademark details and intricate strokes using the challenging and unexpected medium of purple and orange liquid soap as a select crowd of international celebrities, the worldwide press and Unilever marketing directors watched in awe and wonder. The audience could watch, smell and truly feel as they experienced this multi sensorial piece of Lux liquid soap art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Through simple payments, Google Pay enables you to do the things in life that mean the most to you. Kuch bada, aasaan banate hain (make the big things in life, easy to access). Film advertisement created by MullenLowe Group, India for Google, within the category: Electronics, Technology.

Digital advertisement created by DDB, Australia for Kidsafe Australia, within the category: Public Interest, NGO.

To celebrate Cengiz Ünder’s return to the team, AS Roma posted a video of his goals. A fan commented: “Even I could have scored that goal”. What’s next?

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by DDB, Sweden for Ericsson, within the category: Electronics, Technology.

What does it take to be a Paralympian? The Tokyo 2020 Paralympic Games begin on the 24th of August 2021, with 537 events from 22 sports to be contested. They are the culmination of five years of blood, sweat and extreme sacrifices made by all the athletes competing.