Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

When fast food-chain Sibylla launched their new Extra Everything Hot Dogs, we were asked to make radio spots to highlight the news. But these weren’t your ordinary hot dogs, so we figured we shouldn’t do ordinary radio spots. Instead, together with professional musicians, we interpreted the three hot dogs in three full songs in three extra everything-genres. The songs were then released on Spotify – A soul version with extra wail, a trap remix with extra bass, and a death metal edition with extra growl. They became the center of a campaign with radio spots on FM-radio and Spotify, and music videos on social media. But what version you got to see or hear, depended on your taste of music. On Spotify and Social media, the dominate genres on your playlists decided what version you would see/hear, and on FM radio we adapted the spots to the genre the stations focused on. Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

The film "Inspired by Nature" highlights that the most technological car of the category manufactured in Brazil is based on the night vision of the owl, the sense of direction of the horse and the 360 ​​degree look of the chameleon to evolve its applications. Production with cuts that blend the country's natural landscape and roads demonstrates that the Jeep Compass is also a vehicle for the fields. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible --- without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do. Film advertisement created by Herezie, France for VAINCRE L'AUTISME, within the category: Public Interest, NGO.

Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Digital advertisement created by Brand Arc, United States for Brand Arc, within the category: Agency Self-Promo.

Outdoor advertisement created by MSTF, Portugal for Viarco, within the category: Office Equipment.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

Production Coordinator: Jacqueline Sand Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

During the process of cleaning up his childhood home to put it on sale, Zack rediscovers some long-forgotten memories with his parents. Will he have a change of heart? Film advertisement created by Kingdom Digital, Malaysia for Kärcher, within the categories: Electronics, Technology, House, Garden, Retail Services.

Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.

Earlier this month, britvic ireland announced that club soft drinks would feature ron burgundy on over three million 500ml bottles of club orange, club diet, club rock shandy and club lemon in the run up to the irish release of anchorman 2. this week, Britvic ireland launched a tv ad, developed by chemistry, to support the campaign featuring a special announcement from Ron Burgundy. Film advertisement created by Chemistry, Ireland for Club Soft Drinks, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.