When Samsung approached us with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums? After some research we discovered that while 17% of people refuse to adopt a pet because of the hair they shed, 37% could be persuaded to adopt one if the hair issue was solved. So we decided to do just that! So in cooperation with the country's leading Pet Shelter "Let Animals Live", Samsung gave people the opportunity to adopt a pet and get a free Samsung Vacuum with advanced Anti-Tangle Technology that prevents it from clogging up with hair and fur. Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

URL: http://thegoodroad.in Digital advertisement created by Ogilvy, India for Bangalore traffic police, within the category: Public Interest, NGO.

Film advertisement created by Reid, United States for Yelp, within the category: Professional Services.

Knowing that Indonesia is the 2nd largest plastic waste producer in the world, being ecologically responsible while having good times at a beach party with a cup of vodka sounds like a must. #GoodTimes4theEarth is an attempt for a brand as big as Smirnoff taking its first small step in making real positive change to the world by removing all of its plastic cup used in its parties and replacing it with paper cup. Integrated advertisement created by Iris, Indonesia for Smirnoff, within the category: Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for Heathrow Airport, within the category: Transport.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.

"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it. Digital advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

KLM committing little acts of kindness. Also see: http://surprise.klm.com/

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah’s Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah’s Washington County as Greater Zion, with the aim to unify and celebrate the area’s diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer. Integrated advertisement created by Cactus, United States for Washington County Convention and Tourism Office, within the category: Hospitality, Tourism.

Integrated advertisement created by Pimienta, Paraguay for Galopera, within the category: Food.

Film advertisement created by BBDO, United States for Sanderson Farms, within the category: Food.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Associate Creative Directors: Cinzia Crociani, Sudhir Pasumarty Head of Design: Sudhir Pasumarty Regional Director, PR & Corporate Communications: Huma Qureshi Regional Corporate Communications Executive: Yanrong Pang Digital advertisement created by Grey, Australia for MPAN, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.