Digital advertisement created by Marvelous, Russia for Ostashkov, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Executive Producer :Mehernosh Dastoor Digital advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

Digital advertisement created by Thinkmodo, United States for The Humpy Awards, within the category: Professional Services.

Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Sound Design/Mix Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

Film advertisement created by 360i, United States for Absolut, within the category: Alcoholic Drinks.

With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost 2 hours every day just to go and come back from work. Not to mention the pollution produced by so many cars and buses. In recent years, cycling has proved to be an important element in solve this issue, especially with more bicycle paths and population awareness. But the geographic question is still a handicap for actual and potential cyclists, since at least 30% of the streets in São Paulo have ups and downs, some of them reaching incredible 45 degrees of inclination. Helping to solve the problem, E-Moving, one of the leading Brazilian companies focused on urban mobility through electric bikes, announces the "Steep Discount" project. Using topography information, the company is offering large discounts for the purchase of energy-using bicycles to make it easier to tackle the steepest climbs in the city. The idea, the strategy and the execution are from the Tribal São Paulo agency, encouraging people to use the bike more as a displacement option. Digital advertisement created by Tribal, Brazil for E-Moving, within the category: Automotive.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.