On June 4th, National "Hug Your Cat" Day, Littermaid reminds its fan base of cat lovers to celebrate cautiously. It's a tale as old as time: unrequited cat hugs. Because as much as we want to show love to our feline friends, they don't always share the same desire for physical affection. In a series of dramatic portraits, this PSA features cat owners who celebrated #NationalHugYourCatDay a little too hard. Littermaid steps in and reminds everyone to celebrate cautiously.

Film advertisement created by Platige Image, Poland for Abarth, within the category: Automotive.

Micky Coyne and Pete Harvey, two independent creatives, partnered with Hyperloop Transportation Technologies to announce plans for a Hyperloop link between Cleveland and Chicago with a bold new brand film that declares the term “Rust Belt” dead. Billionaires like Elon Musk and Richard Branson have made waves recently by hinting at development of the space-age capsules that fly humans in pneumatic-style tubes at 700 miles an hour around the earth, but it’s Hyperloop Transportation Technologies, the company that launched the movement, that first announced a partnership with Cleveland and Chicago to survey development of what would be America’s first Hyperloop track. And in beating Musk and Branson to the task, they’ve capped it off with a stake-in-the-ground brand film. Titled “Here Lies,” the eulogy evokes the glory days of transportation in the Midwest, then tosses the term Rust Belt aside to make room for the newly-declared “Hyperloop Belt.”

Agency Squid, a Minneapolis based consultancy/creative firm, has collaborated with the American Gem Trade Association in order to help push awareness of colored gemstones. The jewelry industry has been changing over the last few years as a younger audience looks beyond diamonds and to responsibly sourced gems. In order to appeal to these demographics, Agency Squid was tasked with creating a piece that told two stories: stones being picked from the earth and turned into beautiful pieces as well as reveal the variety of situations and pieces for which the stones are perfect for. Agency Squid met this challenge with a dynamic campaign showing the places where the elegance of gems and the diversity of life meet. Film advertisement created by Agency Squid, United States for American Gem Trade Association, within the categories: Fashion, Personal Accessories.

In the not too-distant future, autonomous cars will start to become the norm. And cars owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future? Film advertisement created by Miami Ad School, Mexico for Tesla, within the category: Automotive.

Part of "La Costa Te Llama" series of videos designed and produced for Los Curricanes, a traditional fine dining restaurant and careful crafter of the most fresh seafood on the northeast of México. Film advertisement created by Analog, Mexico for Los Curricanes, within the category: Food.

The North Pacific is home to one of the most catastrophic man-made disasters in history. A collection of plastic waste, five time the size of the UK, brought together by ocean currents. Few people know it exists. So, together with Surfer's Against Sewage, we put it on the map. Introducing the world's newest and most dangerous country : Wasteland. Film advertisement created by M&C Saatchi, United Kingdom for Surfers Against Sewage, within the category: Public Interest, NGO.

Audio advertisement created by CCZ, Brazil for Radio Jovem Pan, within the category: Media.

Direct advertisement created by JWT, Peru for PromPerú, within the category: Hospitality, Tourism.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

App to improve mobility in Barcelona by changing parents with kids behavior. Digital advertisement created by Miami Ad School, Spain for Ford, within the category: Automotive.

Direct advertisement created by BBDO, Costa Rica for Territorio de Zaguates, within the category: Public Interest, NGO.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Digital advertisement created by Lost Boys, France for Doctors Without Borders, within the category: Public Interest, NGO.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

The first art exhibit by kids who have passed away from cancer. To help kids who are living with it. In 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed. We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned off during the exhibit. Experiential advertisement created by Ogilvy, Dominican Republic for Casa Facci, within the category: Public Interest, NGO.

Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love. The resulting 30 second film launching as a cinema trailer this week, turns the tables on a hostile and conservative political agenda to demonstrate MQFF’s ability to overpower hate with inclusive stories that promote tolerance and diversity. Film advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the categories: Media, Recreation, Leisure.