Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Germany for Oxfam, within the category: Public Interest, NGO.

We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, we created a film made entirely of user submitted footage that looks like it’s speaking to the challenges of the Covid-19 pandemic. But in reality, it highlights the emotional struggles we’ve all had during the COVID-19 quarantine, in order to show its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. Film advertisement created by Taxi, Canada for Egale Canada Human Rights Trust, within the category: Public Interest, NGO.

Film advertisement created by Idea Studio, Canada for Electrical Safety Authority, within the category: Public Interest, NGO.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Executive Producer :Mehernosh Dastoor Digital advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

‘Crying at the Discotheque’ which was filmed in empty venues across London to raise awareness of #WeMakeEvents and the lack of support for the live events industry during the Covid-19 pandemic. Taken from her upcoming new album ‘Songs from the Kitchen Disco’, Sophie Ellis-Bextor’s Greatest Hits, Sophie’s recent single is a sparkling Studio 54 take on Alcazar’s 1990’s hit, The video, created by long-term collaborator Sophie Muller, was filmed recently in empty venues across London and sees Sophie ‘Crying in the “empty” Discotheques’ to raise awareness of the #WeMakeEvents initiative and the lack of support for the live events industry due to Covid-19. The venues included are Bush Hall, Apollo Theatre, St Moritz, Clapham Grand, Heaven, Omeara and The O2.

Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.