SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost 2 hours every day just to go and come back from work. Not to mention the pollution produced by so many cars and buses. In recent years, cycling has proved to be an important element in solve this issue, especially with more bicycle paths and population awareness. But the geographic question is still a handicap for actual and potential cyclists, since at least 30% of the streets in São Paulo have ups and downs, some of them reaching incredible 45 degrees of inclination. Helping to solve the problem, E-Moving, one of the leading Brazilian companies focused on urban mobility through electric bikes, announces the "Steep Discount" project. Using topography information, the company is offering large discounts for the purchase of energy-using bicycles to make it easier to tackle the steepest climbs in the city. The idea, the strategy and the execution are from the Tribal São Paulo agency, encouraging people to use the bike more as a displacement option. Digital advertisement created by Tribal, Brazil for E-Moving, within the category: Automotive.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

When fast food-chain Sibylla launched their new Extra Everything Hot Dogs, we were asked to make radio spots to highlight the news. But these weren’t your ordinary hot dogs, so we figured we shouldn’t do ordinary radio spots. Instead, together with professional musicians, we interpreted the three hot dogs in three full songs in three extra everything-genres. The songs were then released on Spotify – A soul version with extra wail, a trap remix with extra bass, and a death metal edition with extra growl. They became the center of a campaign with radio spots on FM-radio and Spotify, and music videos on social media. But what version you got to see or hear, depended on your taste of music. On Spotify and Social media, the dominate genres on your playlists decided what version you would see/hear, and on FM radio we adapted the spots to the genre the stations focused on. Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

The film "Inspired by Nature" highlights that the most technological car of the category manufactured in Brazil is based on the night vision of the owl, the sense of direction of the horse and the 360 ​​degree look of the chameleon to evolve its applications. Production with cuts that blend the country's natural landscape and roads demonstrates that the Jeep Compass is also a vehicle for the fields. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible --- without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do. Film advertisement created by Herezie, France for VAINCRE L'AUTISME, within the category: Public Interest, NGO.

Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Digital advertisement created by Brand Arc, United States for Brand Arc, within the category: Agency Self-Promo.

Outdoor advertisement created by MSTF, Portugal for Viarco, within the category: Office Equipment.

As traditional Christmas stories go, Santa Claus is married to Mrs. Claus, who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus, because Santa is actually gay? Film advertisement created by POL, Norway for Posten, within the category: Retail Services.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.