Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Transport.

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept. In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.” The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking. Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.

Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police. After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law. Ambient advertisement created by Pika, Latvia for IR Magazine, within the category: Media.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

http://love.super-sobaka.ru/ In this project, nine dogs from the shelter will share their thoughts on why they would become great life partners. Each dog can be invited for an actual walk in Moscow.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.

Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.

An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, nature conservation organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature. On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today. When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change. The news was easily picked up by the Croatian media. Ambient advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Outdoor advertisement created by DOM360, United States for Toyota, within the category: Automotive.

Film advertisement created by Monkeys in Tuxedos, Egypt for OLX, within the category: Public Interest, NGO.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.