To show one's self. A film about determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Levi's, within the category: Fashion.

There's not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that some versions of the Mustang are honored on song lyrics, video clips and even became a desired object for rockstars. Now, it's Ford's time to honor this connection with an AR camera app that shows how each model relates to rock 'n' roll. The app recognizes each design and embeds the car to a poster that represents its generation and artistic style (64/73, 74/78, 79/93, 94/04, 05/14, 15/now -). After that, a Spotify playlist made with hits from that time gets open, including songs from bands such as The Monkees, Jimi Hendrix, Kiss, Black Sabbath, Queen, and Iron Maiden. At the same time, the posters for each generation were ready to be shared on Instagram Stories. Those who did it were surprised at home with a print version that also led to the playlists. A fair tribute from a motor that roar so high as rock n roll. Experiential advertisement created by GTB, Brazil for Ford, within the category: Automotive.

The 30-second spot features an imagined journey through Helena’s home, where her eclectic style provides the magical backdrop to a range of Sofology furniture and accessories. Film advertisement created by the7stars, United Kingdom for Sofology, within the categories: House, Garden, Retail Services.

Film advertisement created by White Dog Media, Hungary for Gallio, within the category: Food.

Life doesn't always go as planned. And even less so on the streets. To survive there, you need good ideas and help. At the Franciscan monastery in Düsseldorf, nearly 300 people receive a warm meal every day. Film advertisement created by Ogilvy, Germany for Franciscans, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, Netherlands for Google, within the category: Electronics, Technology.

Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Ambient advertisement created by My Loud Speaker, Canada for Opticians Council of Canada, within the category: Professional Services.

Outdoor advertisement created by Garbergs, Sweden for The Swedish Childhood Cancer Foundation, within the category: Public Interest, NGO.

Production: Synario inc. / plaplax ltd. / amana inc. Ambient advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Non-Alcoholic Drinks.

Film advertisement created by Young & Laramore, United States for Indiana Farm Bureau Insurance, within the category: Finance.

Ambient advertisement created by Lg2, Canada for Societe de l'assurance automobile du Quebec, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on improving connectivity, setting a new standard for customer experience and providing essential skills training for 10 million people and businesses. The TV ad developed for the campaign, airing on October 18, tells a story of hope in a time of uncertainty for Britain. It pays homage to Charles Dickens’s classic novel, The Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time, and the role of technology in our lives. The viewer is provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives. Film advertisement created by Saatchi & Saatchi, United Kingdom for BT, within the category: Electronics, Technology.

Film advertisement created by McCann, India for Britannia, within the category: Food.

Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.