Every legal case has it’s own unique dynamics. Wijn & Stael lawyers - a Dutch law firm - know exactly how to adapt to those dynamics. They do it in preparation, but also during the case. These commercials are visual metaphors for those exceptional skills. Film advertisement created by True, Netherlands for Wijn & Stael, within the category: Professional Services.

Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees. LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media. Digital advertisement created by Part Time Lab, United States for Link, within the category: Public Interest, NGO.

The story begins on what appears to be a hermit waking up in the woods from a really long sleep. He staggers around groggily, plunging himself into a nearby pond. This begins his rebirth as it were. The musical score builds throughout as he bursts out of the water. He then proceeds to shave off the beard with a Base Camp X axe. Hair flying everywhere, he transforms himself into a clean-cut businessman ready to take on the rigors of the world outside of the forest. Of course his cellphone buzzes, revealing over 10,000 new messages…just like the rest of us after a great weekend escaping reality.

There's much more to life than just sex. There’s bowling too. And that is what friending app Ricochet got right. Everything starts with a common passion and ends in sex and lust. So goes the story of this new brand film created for them by Gloryparis. The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people. Film advertisement created by Gloryparis, France for Ricochet, within the category: Electronics, Technology.

Film advertisement created by Platige Image, Poland for Another Day Of Life, within the category: Movies.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.

Ambient advertisement created by TBWA, Belgium for Nissan, within the category: Automotive.

Film advertisement created by Pargar, Iran for Áve, within the categories: Beauty, Health.

Anomaly has marked International Women’s Day by celebrating unreasonable women from around the world. This year, building on the launch of its global gender equality offering, Unreasonable Equals, Anomaly partnered with Unreasonable Studios, a global creative production company, to create a short documentary. The story focuses on the incredible journey of former undefeated seven times world champion boxer, Michele Aboro, from her beginnings in London to her present in Shanghai, China. It is a journey of breaking down barriers, from first learning boxing when the sport was banned for women to becoming an undefeated world champion, from professional athlete to gym owner to philanthropist, and from breast cancer survivor to mother and mentor.

When Burger King asks you to hack into Halloween with a big and bold idea you can only do one thing: create crazy stuff. This is how we created 'The Whooopper' a halloween special burger that disappears while you eat it: like a ghost! Merit Winner - The Young Ones (One Show Club of New York)

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.

BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted. Film advertisement created by FCB, Canada for BMO, within the categories: Finance, Sports.

To show one's self. A film about determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Levi's, within the category: Fashion.

There's not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that some versions of the Mustang are honored on song lyrics, video clips and even became a desired object for rockstars. Now, it's Ford's time to honor this connection with an AR camera app that shows how each model relates to rock 'n' roll. The app recognizes each design and embeds the car to a poster that represents its generation and artistic style (64/73, 74/78, 79/93, 94/04, 05/14, 15/now -). After that, a Spotify playlist made with hits from that time gets open, including songs from bands such as The Monkees, Jimi Hendrix, Kiss, Black Sabbath, Queen, and Iron Maiden. At the same time, the posters for each generation were ready to be shared on Instagram Stories. Those who did it were surprised at home with a print version that also led to the playlists. A fair tribute from a motor that roar so high as rock n roll. Experiential advertisement created by GTB, Brazil for Ford, within the category: Automotive.

The 30-second spot features an imagined journey through Helena’s home, where her eclectic style provides the magical backdrop to a range of Sofology furniture and accessories. Film advertisement created by the7stars, United Kingdom for Sofology, within the categories: House, Garden, Retail Services.

Film advertisement created by White Dog Media, Hungary for Gallio, within the category: Food.

Life doesn't always go as planned. And even less so on the streets. To survive there, you need good ideas and help. At the Franciscan monastery in Düsseldorf, nearly 300 people receive a warm meal every day. Film advertisement created by Ogilvy, Germany for Franciscans, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, Netherlands for Google, within the category: Electronics, Technology.