Film advertisement created by Herezie, France for David Lynch Foundation, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

Ambient advertisement created by Orangetime, Estonia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

Film advertisement created by Lowe, United Kingdom for Persil, within the category: House, Garden.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Miami Ad School, Brazil for Champion Apparel, within the categories: Fashion, Sports.

Film advertisement created by 180 Amsterdam, Netherlands for Moyee Coffee, within the category: Non-Alcoholic Drinks.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

In a video released today on YouTube, SoFi made that moment of relief from student debt a grand occasion for one Midwestern woman. The company surprised Candice, a SoFi member who had refinanced her student debt, with an epic surprise “debt graduation” ceremony with friends, family, and some unconventional surprises planned by the company, together with production and entertainment studio Genpop.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for City of Antwerp, within the category: Public Interest, NGO.

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.