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Global restaurant brand California Pizza Kitchen (“CPK”) has partnered with Made, a marketing agency that specializes in brand transformation, to launch “Mind Blown,” CPK’s most comprehensive campaign to date, spotlighting the surprisingly awesome flavor of Cauliflower Pizza Crust. California Pizza Kitchen has a long history of culinary innovation since its founding in Beverly Hills, Calif. in 1985. Known for introducing the world to California-style pizza in which creative flavors, ingredients, regions and cultures collide, CPK created menu items such as the Original BBQ Chicken and Thai Chicken pizzas that spurred culinary trends. Now, CPK and Made have teamed to celebrate one of CPK’s latest pizza innovations, Cauliflower Pizza Crust, with a recently launched integrated ad campaign including video, out-of-home, digital and supporting media that highlight the delicious flavor of cauliflower pizza crust made from the unlikely yet versatile vegetable. California Pizza Kitchen was the first national restaurant brand to introduce Cauliflower Pizza Crust in 2018, offering a flavorful, veggie-based crust option suitable for gluten-free diets as well as those simply looking to add more vegetables to their diet. Cauliflower Pizza Crust is available for dine-in, take out, delivery and Take and Bake Pizzas, the brand’s latest offering. Integrated advertisement created by Made, United States for California Pizza Kitchen, within the category: Food.
Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.
Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children's Day was on November, 20th Ambient advertisement created by Grey, Germany for International Children's Fund, within the category: Public Interest, NGO.
This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.
Rejected asylum seekers represent a demographic that often gets negative attention by the media. We want to convey the stories of some of these people and show that many of these people have good reason to fear persecution in their homeland. Digital advertisement created by Fantefilm, Norway for Norwegian Organization for Asylum Seekers, within the category: Public Interest, NGO.
1 music video, 462 unique covers - a beat, is a clip, is a cover. This music video, for the danish electronic duo called “Crash and Compute”, also serves as the material for the album covers. The video clips were found by searching the words “crashing” and “computing” on Getty Images and afterwards cut to match the beats of the track. The first frame in each clip is then turned into a unique cover, so the audience can get their own piece of the music video. See all the covers and the project at www.crashandcompute.com Digital advertisement created by Seligemig, Denmark for Crash and Compute, within the category: Media.
Film advertisement created by The Martin Agency, United States for The American Cancer Society, within the category: Public Interest, NGO.
1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.
Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com. Film advertisement created by Terri & Sandy, United States for MaraNatha, within the category: Food.
Film advertisement created by SNAP LDN, United Kingdom for Vitality, within the category: Finance.
Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.
Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.
Film advertisement created by Wieden + Kennedy, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.
Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.
Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.
Ambient advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.
Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.