SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by McCann, United States for National Geographic, within the category: TV Promos.

‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. Film advertisement created by CJ WORX, Thailand for Krungthai Bank, within the category: Finance.

Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Print2tape, India for Ceat Tyres, within the category: Automotive.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

See the work at https://croaciaaudio.com Digital advertisement created by Loducca, Brazil for Croacia, within the category: Professional Services.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

One wall, two trucks, free beers. Let's give America time to think it through. Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country - and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free - because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great. Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.

Production company: Garlic.TV Digital advertisement created by Saatchi & Saatchi, Spain for Pedigree, within the category: House, Garden.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.