Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. Go to www.foodsharefilter.com for more details. Digital advertisement created by DDB, Spain for Manos Unidas, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.

Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

With over 60 real cops, a few paranormal and movie ones too, we’re here to help
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Ambient advertisement created by Ogilvy, France for Rocky Mountain MS Center, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Spotify Relief is a feature inside Spotify which with the assistance of an Apple Watch can detect a panic attack and with the help of music later sooth it out. Digital advertisement created by Miami Ad School, Germany for Spotify, within the category: Electronics, Technology.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

Film advertisement created by VSA Partners, United States for CME Group, within the category: Finance.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Italy for Parisian Gentleman, within the category: Fashion.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.

Ambient advertisement created by Preuss und Preuss, Germany for Amnesty International, within the category: Public Interest, NGO.