This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

"Women Like You" was a campaign close to our hearts because it was inspired by and made for the women who power the world of FinTech. As an innovative industry leader in the business of finance, ZestMoney wanted to celebrate how women in the team drove the business to market success, and the result was this beautiful photography documentary AV. Film advertisement created by Zensciences, India for Zestmoney, within the category: Finance.

The film highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all. Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Film advertisement created by Now, United Kingdom for Petplan, within the category: House, Garden.

"When Donald Trump was running for president, the New York Times published a list of every place he insulted on the campaign trail. When he got elected, I decided to embrace the new political landscape and insult him 282 times right back, one for every item on that list.

Film advertisement created by Ogilvy, Brazil for LiveON NY, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017). Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.

A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression. Content advertisement created by We Are Social, United Kingdom for Science in Sport, within the categories: Food, Health, Sports.

Film advertisement created by The Greenroom, Hungary for Poli-Farbe, within the category: House, Garden.

A Christmas advert highlighting the values and traditions our long-standing supermarket is built upon, the value of family, good food and tradition which together create the perfect environment to bring families together, especially after recent happenings. The advert starts with a dull scene of last year where things were tough and many had to isolate, therefore Christmas was dull for some, especially elderly people. The advert highlights the special bond between the granddaughter and grandfather. Fast-forwarding to 2021, things look a bit better and families are more likely to come together again, the granddaughter is not aware and tried to call him again like the previous year after sending him a basket of food the previous night on Christmas Eve. Grandfather does not answer but instead shows up surprising her. Film advertisement created by Smart Supermarket Malta, Malta for Smart Supermarket, within the categories: Retail Services, TV Promos.