One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to. As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org Integrated advertisement created by Grey, India for Gillette, within the categories: Beauty, Personal Accessories.

When you live in a student town, the two things you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these essentials to life, at customer doorsteps. To communicate the two brands' partnership, for a two hour period in Stellenbosch, the RocoMamas store on Uber Eats offered customers the opportunity to order a meal, with the added incentive of Jack Parow - South African, global rapping sensation - being the delivery driver.

Digital advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.

Digital advertisement created by Zimmerman, United States for Jamba Juice, within the category: Non-Alcoholic Drinks.

The campaign’s centerpiece – a TV commercial directed and produced by actor and outdoorsman, Jason Momoa – honors Carhartt’s 128-year heritage and ever-growing legacy as a brand fit to tackle all that Mother Nature can deliver.

Film advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Film advertisement created by Carmen, Portugal for Sporting Clube de Portugal, within the category: Sports.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Honeymoon, United States for Orgain, within the category: Food.

Integrated advertisement created by Pimienta, Paraguay for Galopera, within the category: Food.

The "Dear Santa Claus" campaign invites people to rethink the gifts they will give children this Holiday Season.

Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

Film advertisement created by TBWA, Peru for Vitis, within the category: Health.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.

Agency Squid, a Minneapolis based consultancy/creative firm, has collaborated with the American Gem Trade Association in order to help push awareness of colored gemstones. The jewelry industry has been changing over the last few years as a younger audience looks beyond diamonds and to responsibly sourced gems. In order to appeal to these demographics, Agency Squid was tasked with creating a piece that told two stories: stones being picked from the earth and turned into beautiful pieces as well as reveal the variety of situations and pieces for which the stones are perfect for. Agency Squid met this challenge with a dynamic campaign showing the places where the elegance of gems and the diversity of life meet. Film advertisement created by Agency Squid, United States for American Gem Trade Association, within the categories: Fashion, Personal Accessories.