Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv. Direct advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

A new technology that monitors breathing patterns, detects snoring and prevents people falling asleep when reading in bed, for April Fools’ Day. Digital advertisement created by M&C Saatchi, United Kingdom for Foyles, within the category: Retail Services.

Outdoor advertisement created by DDB, Spain for No Somos Delito, within the category: Public Interest, NGO.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Digital advertisement created by Lost Boys, France for Doctors Without Borders, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, United Kingdom for Persil, within the category: House, Garden.

Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

For the launch of the new G70 Shooting Brake, the “Sand Kiter” film not only tells a poetic story of serenity but also expands on the luxury brand’s promise to respect their customer’s time however they choose to spend it. A promise that is turned into action through the Genesis Personal Assistant, making everything from your new Genesis car delivery to its servicing, or even a test drive; a service that ‘comes to you’ wherever you are. The film was shot by Salomon Ligthelm, with music by Audioforce, and features Sabrina Lutz, twelve-time kiteboarding champion. Film advertisement created by Innocean, United Kingdom for Genesis Motor Europe, within the category: Automotive.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Audio advertisement created by CCZ, Brazil for Radio Jovem Pan, within the category: Media.

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, nature conservation organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature. On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today. When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change. The news was easily picked up by the Croatian media. Ambient advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Titled A Holiday Reunion, the film has a running time of a bit more than four minutes. It shows E.T. returning to Earth and reconnecting with Elliott, who now has a wife and two children who bear a striking resemblance to a young Thomas and Drew Barrymore, who played Elliott’s sister, Gertie. Along with nodding to signature elements from the original, the film briefly plugs Xfinity. (“It’s called the Internet,” Elliott’s son explains to E.T. “A lot’s changed since you were here,” his father notes.) Film advertisement created by Goodby Silverstein & Partners, United States for XFINITY, within the category: Electronics, Technology.