Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Film advertisement created by WCRS, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

Film advertisement created by DDB, Mexico for Volkswagen, within the category: Automotive.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Audio advertisement created by BBDO, Israel for Israel Cancer Association, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Pandora, within the category: Media.

Film advertisement created by Tether, United States for Krusteaz, within the category: Food.

LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak’s youth-oriented ‘SO Kodak’ campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak’s m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. Film advertisement created by Partners + Napier, United States for Kodak, within the category: Electronics, Technology.

Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Ambient advertisement created by Åkestam Holst, Sweden for Stockholm Arlanda Airport, within the category: Transport.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.