Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

Film advertisement created by BIG, United States for Domino's Pizza, within the category: Food.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Ambient advertisement created by Havas, Portugal for Portuguese Road Safety Association, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Once again, we find the Inappropriate Cat doing what he does best: swearing, belittling dogs and discussing his fondness for Crack Fries and craft beer. Now, just to reiterate, this is a cat we’re talking about. An Inappropriate Cat at that. He doesn’t care what you think. He can, and will, say whatever he wants, whenever he wants to. We’d put a muzzle on him, but we’re pretty sure he bites. Dogs are f***ing dumb. His words. Not ours. Digital advertisement created by Fairly Painless Advertising, United States for HopCat, within the category: Food.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Film advertisement created by Joe Public, South Africa for Converse, within the category: Fashion.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Mollie's Fund, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Film advertisement created by Yard, United States for Isopure, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Greenroom, Hungary for Poli-Farbe, within the category: House, Garden.

We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes. Experiential advertisement created by Miami Ad School, United States for Xbox, within the category: Gaming.