Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Digital advertisement created by TBWA, Turkey for The Families of Missing Persons Association, within the category: Public Interest, NGO.

In the midst of the pandemic, femicides and domestic violence cases reached alarming numbers. The Puerto Rico Section of Amnesty International (AIPR), a worldwide movement of people fighting against human rights abuses, decided to put the distressing data in front of the people to compel action. The result was The Bloody Data, a shocking campaign highlighting the statistical data on women who have bled from femicides in Puerto Rico during 2020. The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust. Amnesty presents de data using menstrual pads, cup and tampons, challenging viewers to rethink their bias and direct outrage to the only blood that should be disgusting: the blood spilled by gender violence. The campaign lived in print, outdoor, social media and www.thebloodydata.com, a website were ultimately you could sign a petition calling for an official stance from Puerto Rico’s government against gender violence. The petition gathered hundreds of signatures and attracted support in more than 25 countries around the world and grabbed the attention of newspapers and online media. Two months after its launch, Governor Pedro Pierluisi declared a State of Emergency for Gender Violence in Puerto Rico. The executive order prioritizes gender issues in all government agencies, calling for the implementation of comprehensive sexual education with gender perspective, a deep change in the police and judicial system to serve victims with dignity and allocates money from the national budget to address gender violence. Integrated advertisement created by Arteaga & Arteaga, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

2017 Lufthansa wants to inspire to travel. We want to show that travels give you more to take home than just selfies at the beach. We want to prove that all over this planet, there are places that can change you forever. Digital advertisement created by DDB, Germany for Lufthansa, within the category: Transport.

Domina is a shopping mall whose positioning statement is “The most comfortable shopping in Riga”. This clip was meant to capitalize this claim. Film advertisement created by Ogilvy, Latvia for Domina, within the category: Retail Services.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Digital advertisement created by Butler Shine Stern and Partners, New Zealand for Gravity Coffee, within the category: Non-Alcoholic Drinks.

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%. Digital advertisement created by The Fan Club, Sweden for Malmö Hardware Store, within the category: Retail Services.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Digital advertisement created by Lapiz, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.