The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Digital advertisement created by Wunderman, Argentina for Movistar, within the category: Electronics, Technology.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

Once again, we find the Inappropriate Cat doing what he does best: swearing, belittling dogs and discussing his fondness for Crack Fries and craft beer. Now, just to reiterate, this is a cat we’re talking about. An Inappropriate Cat at that. He doesn’t care what you think. He can, and will, say whatever he wants, whenever he wants to. We’d put a muzzle on him, but we’re pretty sure he bites. Dogs are f***ing dumb. His words. Not ours. Digital advertisement created by Fairly Painless Advertising, United States for HopCat, within the category: Food.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

Ambient advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Big natural disasters have left us very shocking images and footage. We found out that traffic signs are constant witnesses in several journalistic pictures in different media. Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth. Film advertisement created by MullenLowe Group, Colombia for Conservation International, within the category: Public Interest, NGO.

Domina is a shopping mall whose positioning statement is “The most comfortable shopping in Riga”. This clip was meant to capitalize this claim. Film advertisement created by Ogilvy, Latvia for Domina, within the category: Retail Services.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.