Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Finance.

A young man is about to have his biggest fight to date.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by Now, United Kingdom for Petplan, within the category: House, Garden.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Germany for European Maccabi Games, within the category: Recreation, Leisure.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes. Experiential advertisement created by Miami Ad School, United States for Xbox, within the category: Gaming.

Outdoor advertisement created by Zulu Alpha Kilo, Canada for KitchenAid, within the category: Electronics, Technology.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.