New film shows how the world’s first floating, water-filtering pool is poised to change how people from New York (and beyond) interact with the rivers around them.

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

Digital advertisement created by Hakuhodo, Japan for JT Thunders, within the category: Recreation, Leisure.

Film advertisement created by Chemistry, United States for Children’s Healthcare of Atlanta, within the categories: Health, Public Interest, NGO.

Film advertisement created by RKCR, United Kingdom for Randolph, within the category: Fashion.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by JWT, Netherlands for Dutch Tax and Customs Administration, within the category: Professional Services.

Film advertisement created by FCB, United States for EA Games, within the category: Gaming.

Digital advertisement created by Pereira & O’Dell, United States for Fanta, within the category: Non-Alcoholic Drinks.

Direct advertisement created by TDI Group, Belarus for Emergency Control Ministry of the Republic of Belarus, within the category: Public Interest, NGO.

SBI Life Insurance as a brand has an ideology of Celebrating life. It believes that a person should celebrate each and every moment of his / her life and should take pride in doing so. Ganesh Chaturthi is one of the most anticipated festivals across Maharashtra and prior to the celebration of the festival, there is a lot of planning involved with different facets like the pandals, sweets and the Ganesh Idol. The festival which is celebrated with such galore requires a lot of planning. To capture this, a Music Video - ‘Bappa Morya’ was created featuring Sukhwinder Singh. The video captures different groups of people involved in the preparations across the city of Mumbai. The campaign was further complemented with a Facebook 360-degree wherein the journey of Lord Ganesha, right from the idol making process to the Immmersion was captured. This helped the brand in highlighting the key preparation elements that goes behind celebrating the festival. Additionally, a Facebook live of the Maha Aarti by well known actor Vaibhav Tatwawaadi at Andhericha Raja was covered. The campaign DVC received over 2.7 million views and it reached over 4.5 million people. Content advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Ben & Jerry's, Tuff Gong Records and Tongal recently came together to celebrate a new Bob Marley ice cream flavor ('Satisfy My Bowl') and 30 years of the iconic 'Legend' album by creating the first fan-made music video for Marley's 'One Love' track.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Australia for BIG W, within the category: Gaming.

Ambient advertisement created by DDB, Sweden for PEN, within the category: Public Interest, NGO.

We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition. Integrated advertisement created by DDB, Ecuador for Real, within the category: Food.

This video aims to promote a short story writing contest. It uses Leroy Anderson's music and it is simple and clean around the idea of inspiration and the writer's job. Film advertisement created by rende-vú, Spain for Llibreria Mater, within the category: Recreation, Leisure.