The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

Film advertisement created by TBWA, United Kingdom for Harrods, within the category: Retail Services.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

The reality of women soccer is really different from the one of men. While in the male soccer there are millionaire contracts, most of the women professional players don’t receive any payment to play. So to the FIFA Women World Cup campaign, we decided not to do another fancy soccer campaign presenting the players as heroes, instead, we decided to show some of the struggles that the players have to face in a daily basis. Integrated advertisement created by Grey, Argentina for Telemundo, within the categories: Media, Sports.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha's experience − a story of bi-weekly flights between New Brunswick and Montreal − we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers' memories, including Keisha's, as this space is the starting point for their adventures. Keisha's story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel. Film advertisement created by FCB, Canada for Air Canada Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Film advertisement created by Havas, Finland for Fragile Childhood, within the category: Public Interest, NGO.

Film advertisement created by Miami Ad School, United States for Boston Pizza, within the category: Food.

Clickbait has a negative association, tricking people into clicking on wild and crazy stories or images. In this unique campaign, Big Brothers Big Sisters of Tampa Bay is using it in a positive way to surprise people and grab their attention. The initiative enlists the help of the often ridiculed, wacko ‘Florida Man’ himself, by letting him do what he does best: bring the crazy. When eager users click, to have another laugh at the Florida Man’s expense, they are instead surprised with a rewarding mentorship experience. The initiative piggybacks on actual trending Florida Man headlines, to leak equally outrageous Florida Man headlines created by 22squared. The message is also being pushed out organically with replies in the comments of actual trending Florida Man stories across social media. 22squared is using donated native content to specifically geo-target Tampa area men. Digital advertisement created by 22squared, United States for Big Brothers Big Sisters, within the category: Public Interest, NGO.

Digital advertisement created by Plasenta, Turkey for Doğadan, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Lg2, Canada for NABS, within the category: Professional Services.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.

Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.

Film advertisement created by Grey, Portugal for SIBS, within the category: Finance.

Integrated advertisement created by Brunner, United States for YellaWood, within the categories: House, Garden, Industrial, Agriculture.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

After what seems like an age, we're pleased to announce the launch of our new website. With Seriously Surprising new content every day. Experience it for yourself » http://www.jwtamsterdam.nl Digital advertisement created by JWT, Netherlands for JWT, within the category: Agency Self-Promo.