Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

Carried out for the first time with men only, this new experiment shows their reactions when describing different women’s beauty projected on a screen. Filmed in an apparently abandoned warehouse, the mysterious environment is reinforced by the fact that participants’ heart rates are monitored in real time. Models are in the first sequence of projected pictures, generating only superficial praise related to their physical characteristics. In the second sequence, images of special women are unexpectedly shown to the participants, such as a partner or a family member. From this point on, emotion takes over the experiment. Memories and feelings like love, affection, gratitude and admiration come associated with the descriptions. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. Digital advertisement created by Black Ship, Portugal for Dove, within the categories: Beauty, Health.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Furrehab.com is a digital campaign to make fur addicts stop wearing animal fur in order to help the authentic fashion victims. Digital advertisement created by Miami Ad School, Spain for Fur for Animals, within the category: Public Interest, NGO.

Walmart’s free 2-day shipping (with no membership) means college students can afford to have more fun. Naturally, hilarity ensues. Film advertisement created by Saatchi & Saatchi, United States for Walmart, within the category: Retail Services.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

The purpose of the project was to promote both local and international tourism in the Northern regions of Pakistan, to make people aware of the environmental treasures so that it can be preserved, and bring about the positive and cultural image of Pakistan that is often neglected by the mainstream media.

Experiential advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.

Film advertisement created by Decoded, United States for Penn State University, within the category: Education.

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

When nationalism and intolerance were on the rise around the world, Dubai was setting an example of diversity and tolerance-- with the number of nationalities in Dubai outnumbering the number of nationalities registered in the United Nations. We set out to aggregate a face to represent every race and combine them to answer the questions: If the earth had a face what would it look like? Digital advertisement created by Interesting Times, Lebanon for Absolut, within the category: Alcoholic Drinks.

Around the ages of 11-13, from being strong confident females, who are outspoken about their achievements and opinions, girls suddenly fall silent. Research that shows that around this age, girls experience a huge decrease in body satisfaction, confidence and voice which can carry through their adulthood. Girls Leadership equip young girls with the skills to exercise the power of their voice. So they can know, respect and express themselves. Helping them to navigate and shape their world. The campaign united girls and women on and off the screen in both their vulnerability and strength. Featuring first-person interviews from 40 real women, between the ages of 13-83, who had never met before, we explored what voice meant to them and the effect it’s had on their lives. The result was an empowering 2 minutes and 43 seconds campaign that united women on and off the screen in both their vulnerability and strength. From moments where these courageous women struggled to find the words to express their pain to times when their words of courage emboldened others, their powerful stories speak for themselves. And encourage women to share their own stories with the hashtag #MyVoiceMyPower.

The spot will follow a Lion, the symbol of the city and the Festival, walking through Venice city reaching the Cinema theatre at Lido di Venezia where the Festival will take place.