Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category. A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool. Experiential advertisement created by Miami Ad School, United States for Oreo, within the category: Confectionery, Snacks.

7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it's really passionate. Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin'. Film advertisement created by The North Alliance, Sweden for 7-Eleven, within the categories: Confectionery, Snacks, Food.

Film advertisement created by Les Gaulois, France for HOP!, within the category: Transport.

Outdoor advertisement created by JWT, France for Wilkinson, within the category: Health.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Filmakademie Baden-Württemberg, Germany for IKEA, within the categories: House, Garden, Public Interest, NGO.

The three-minute digital short film, titled “The Performance”, tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience in his backyard: a herd of llamas from the hills behind his family’s home. Day after day the boy goes outside to practice, each time improving and gaining more and more support from his new llama friends, until he finally takes the stage for his big holiday performance. The full film will live at www.worldmarket.com/llama and will run as a long-form ad unit on You Tube. Teaser trailers of various lengths (:06, :15, :30) will run on the following channels: Hulu, NBC Video On Demand, YouTube, Facebook, Instagram, Pinterest, and in rich media units across the Google Display Network. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Given last year's success, Newcastle obviously had to screw with this year's game, too. And so it begins its 2015 Super Bowl ambush with the video in which the brewer, which still doesn't have $4 million lying around, pretends to crash a certain "Crash the Super Bowl" contest by a certain unnamed snack-chip maker, so that it can get on the Super Bowl for free. Digital advertisement created by Droga5, United States for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Direct advertisement created by The Asteroid, Portugal for Churchill´s Port, within the category: Alcoholic Drinks.

Editorial: P.S. 260 Film advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience. Film advertisement created by Havas, Netherlands for Metamucil, within the category: Pharmaceutical.

Nigeria is a country daily plundered of her resources by leaders who should know better. It's no surprise she ranks 148 on the corruption index. For that reason, the average Nigerian has little or no faith in the government, corporations and politician. And this pessimism pervades almost every aspect of their lives. They are quick to doubt their parents, their friends, artisans... everyone So, when Union Bank, a financial institution that had become the reference point for all things archaic and outmoded, decided to reposition itself as a simpler, smarter bank, the move was met with sneers and cynicism. Nigerians are a religious group of people, and even today, morning devotions and prayer sessions are a daily occurrence in many corporate organisations. So, we came up with a campaign that leveraged on this cultural reality. The name, “Thomas” was an existing cultural reference for doubt derived from the disciple of Jesus Christ who doubted the news of Christ's resurrection. Building on that, we created an antithetical character and scapegoat called Uncle Thomas. Doubting Uncle Thomas, based on the insight that says that deep down, Nigerians don’t really want their disappointments to turn them into obvious pessimists, in other words, they don’t want to be doubters like Thomas the disciple. The idea being that while doubt and cynicism are sometimes legitimate emotions in a challenging nation like Nigeria, we still should not give in to pessimism and apathy. Film advertisement created by Image&Time, Nigeria for Union Bank, within the category: Finance.

barrettSF is launching its second holiday marketing campaign for specialty retailer Cost Plus World Market. The work will run through the end of December. Driven by the tagline “Gift Thoughtfully,” the holiday campaign will support an integrated full-funnel marketing plan that includes contests, brand partnerships, digital video, interactive mobile units, digital display, social and print media to showcase Cost Plus World Market’s wide array of holiday décor, traditional foods, entertaining essentials, furniture, and thoughtful gifts. The digital video, a two-minute short film featuring an original recording of Santa Claus is Comin’ to Town recorded by GRAMMY® Award-nominated, multi-platinum superstar Jessie J., tells the story of a little boy searching for the answer to a very important question: What is Santa’s favorite cookie? After not getting an answer from his mom, the little boy launches into a full-blown, detective-level investigation. The boy starts by rifling through stacks of Santa-themed picture books, attempts to bake a new kind of cookie with his dad, gets into a heated debate about cookies with his friends, asks his local baker for any leads, and even interrogates numerous department store Santas for clues. Finally, after his exhaustive research, the little boy finds himself in the cookie section of a Cost Plus World Market. It’s the moment of truth. But instead of picking out a cookie, the boy finds a much more thoughtful gift: a holiday-themed cookie jar. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched ‘PlayStation To Plate’, an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation’s place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary’s and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. Integrated advertisement created by Amplify, Australia for PlayStation Australia, within the category: Gaming.

As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor’s way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1. Integrated advertisement created by Episode Four, United States for Windstar Cruises, within the categories: Hospitality, Tourism, Recreation, Leisure.