Discover what happens when curiosity takes over and little Sammy sneaks into the hotel laundry room...!

California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

Film advertisement created by BBDO, Israel for Hubba Bubba, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

RocoMamas is putting the power of choice and flavour back into the hands of the people, by letting them vote for the next Leader in Taste of the Free World, in the first ever #ElectionBurger campaign. Integrated advertisement created by Retroviral, South Africa for RocoMamas, within the categories: Food, Hospitality, Tourism.

Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.

A BMW may not be born of the Middle East but it is made of it, of the same pioneering ambition, quest for progress, respect for tradition, and bonds of family that define the region and its inhabitants. #ANABMW is the expression of the values that BMW shares with the region and a rallying call for the people to define what BMW represents about them. Film advertisement created by Interone, United Arab Emirates for BMW, within the category: Automotive.

Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video. Film advertisement created by Capital C, Canada for Toonies For Tummies, within the category: Public Interest, NGO.

Producer Mike Wigart Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe. Content advertisement created by Serviceplan, Germany for Too Many T's, within the category: Music.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free. Ambient advertisement created by Ogilvy, Brazil for Billboard, within the category: Media.

Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving. Film advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

With the help of a real paranormal expert, Sports Experts tried to bring back the legendary Ghosts of the Forum and move them to the arena where the Habs play today. These so called Ghosts are said to be the spectres of deceased legends who, according to the popular belief, would come back from the dead and help the Canadiens at crucial moments. Missed shots, unexpected goal posts, lucky bounces - fans would say they were all the Ghosts work that lead to 24 memorable championships, none of which have been won in the new building. Content advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.

This is a media-first use of that technology in advertising, or in any other medium. We reached new born dads at a point they really listened to our message. Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface Haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would. Digital advertisement created by Grey, Israel for Gillette, within the category: Health.