A toonie is all it takes to fill a hungry tummy

Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video. Film advertisement created by Capital C, Canada for Toonies For Tummies, within the category: Public Interest, NGO.