Outdoor advertisement created by VIA, United States for Vaseline, within the category: Health.

Ambient advertisement created by JWT, Romania for Aqua Carpatica, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Canada for Dr. Scholl's, within the category: Health.

Film advertisement created by VIA, United States for Arm & Hammer, within the category: House, Garden.

Digital advertisement created by McCann, Israel for Game Of Thrones, within the category: Media.

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.

There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria. Ambient advertisement created by Gents, Belgium for SOS Children’s Villages Belgium, within the category: Public Interest, NGO.

Ambient advertisement created by Torke, Portugal for Fox, within the category: Media.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Ambient advertisement created by Ageisobar, Brazil for Space Channel, within the category: Media.

What goes into the making of Kia’s stunning designs? Outstanding designers? Or their magical inspirations? It’s time to find out and reveal the secret. Welcome to Kia. Welcome to The Power to Surprise. #Magicalinspirations #StunningDesigns #KiaInIndia

The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH. “The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life. In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities. Outdoor advertisement created by Beta Collective, Brazil for Cerveza Patagonia, within the category: Alcoholic Drinks.

For this 15th anniversary we wanted to go back to the origins of the BANDIT, and recreate the universe that inspired us in the early days of our kite. Watch Mitu Monteiro & Liam Whaley in an ultimate confrontation, each of them fighting with their weapon of choice.

Oskar Blues wanted to extend their culture into the SOB brand they were launching by bringing their true authenticity and voice forward. The need to distance themselves from the big beer companies, who use identical language to present their brands, provided SOB the ability to carve their own niche in the alcohol space. Film advertisement created by Agency Squid, United States for Oskar Blues, within the category: Alcoholic Drinks.

Film advertisement created by Swing Swing, Spain for Camper, within the category: Fashion.

A new online series from L’Oreal, Run Le Hair Show devoted to the role and cultural impact of hairdressing around the world. The series marks a transition for the brand from traditional product communication to a media brand with content that highlights the L’Oréal Professionel Experience. Hosted by a hair designer, a color specialist and Fashion Journalist Peggy Frey, each episode features interviews, classes and tips. Content advertisement created by Publicis, France for L'Oreal, within the category: Beauty.

The campaign tells the true story of how an error was made when the border was originally marked, giving Victoria an extra 500 square miles of South Australian land. Such was the controversy; the land became known as, ‘The Disputed Country’. The launch TVC will take viewers on the journey of how West End intends to reclaim ‘The Disputed Country’ from Victoria, and aims to give the locals who live in that area, the main thing they have been missing out on all this time, South Australia’s number one beer West End Draught! Film advertisement created by BMF, Australia for West End, within the category: Alcoholic Drinks.

Ambient advertisement created by Havas, Portugal for APAV, within the category: Public Interest, NGO.

Film advertisement created by Biborg, France for Monster Hunter, within the category: Gaming.