Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Ambient advertisement created by Dentsu, India for Helpusgreen, within the category: Public Interest, NGO.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

Digital advertisement created by Boys & Girls, Ireland for FitBit, within the category: Electronics, Technology.

Film advertisement created by Lair, United States for BalletMet, within the category: Recreation, Leisure.

Film advertisement created by Planet Propaganda, United States for Duluth Trading Company, within the category: Retail Services.

the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.

Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Film advertisement created by RGA, Argentina for Nike, within the category: Sports.

Film advertisement created by TBWA, United States for Conservation International, within the category: Public Interest, NGO.

Winter is coming once again. We have therefore turned this into a wonderful surprise for the oldest Valais residents by giving them a gift of the snow that fell the year they were born, which has been drilled out of layers deep in the Rhône Glacier. Digital advertisement created by Contexta, Switzerland for Valais, within the category: Transport.

The bicycle is a unique mobility solution. More than that: it is the best cost-benefit ratio for many routes. And facing a national truck strike in Brazil as protest for the high gas prices, Caloi, the top Brazilian bicycle company, saw an opportunity for communicate that bikes could be a good and immediate solution in transportation. “Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office, has found not only a way to show how cycling is a viable, sustainable and economical option for transportation, but also a perfect timing and chance to impact a potential target. Focused in out of home media, the communication has transformed prices of some of its best-selling bikes in gallons of gasoline, questioning the use of cars in the crowded city as well as rationally demonstrates the cost-benefit ratio in urban mobility. The index used to convert the bicycle prices in liters of gas was based in real time data connected with Google Waze information. Every time the fuel value varied, the digital outdoors were updated by the “currency”. To increase the impact, the OOH media points was selected strategically near by gas stations, especially those with the largest queues. Comparing the Reais (Brazilian currency) that could be spent with a new bike instead of liters of gasoline, more people became aware that cycling is not only good for health and for the Planet, but also for their pocket. Outdoor advertisement created by Tribal, Brazil for Caloi, within the category: House, Garden.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United Kingdom for Sainsbury's, within the category: Retail Services.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Film advertisement created by Henderson Bas Kohn, Canada for Muddy York Rugby Football Club, within the category: Fashion.

Digital billboard. Outdoor advertisement created by WCRS, United Kingdom for Born Free Foundation, within the category: Public Interest, NGO.