Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

Every organization's DNA is its people. Rooms can change, a logo might get brighter, but it's the people who carry the true essence of the company. Needless to say that every piece of the perfect puzzle is unique. People have different backgrounds, interests, hobbies, side projects, and much more to make them uniquely special. Swedbank's diversity campaign "Come, as you are" features only its employees, people with different life paths, hobbies, and interests, so every one of them enriches the organization with a different approach to life. Film advertisement created by Division, Estonia for Swedbank, within the category: Finance.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, Singapore for Singapore Airlines, within the category: Transport.

Ambient advertisement created by ACG, Hungary for Hungarian Interchurch Aid, within the category: Public Interest, NGO.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.

Ambient advertisement created by Voskhod, Russia for znak.com, within the category: Media.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

In Uzbekistan, the majority of the population that have employment problems, leave the country to work abroad so that they can earn money for their families. There are different ways how migrants can send money to their relatives. However, almost all of them are inconvenient as each payment system has functional limitations. As a result, when it comes to payment and other money-related operations, people are forced to use different applications for different needs. Oson is the only application that provides all those required features and can be conveniently used by both sides: a person living in Uzbekistan and the one abroad. People do not know about the existence of such opportunities because they already have accepted the fact that limitations and restrictions are a common occasion in Uzbekistan. They face them their whole life - from childhood to adulthood: within the family, at school, at work, in personal and social relationships. Artificial restrictions are created constantly and tell: you can’t have your own opinion, you can’t stand out, you can’t apply for your dream job… The idea: For people who used to face restrictions all their lives, Oson is a mobile application that removes barriers. Film advertisement created by Lokals, Uzbekistan for Oson, within the category: Electronics, Technology.

Digital advertisement created by The Gild, United Kingdom for Molton Brown, within the category: Health.