Brief: Rebrand Kenya. Solution: Based on Kenya’s running pride and history we are branding Kenya as *The worlds greatest running nation*. Concept: Run to the Moon. Kenya will create history by being the first country in the world that runs to the moon. Then Kenya will invite the rest of the world to recreate the journey by running to the moon virtually.

Film advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

By the age of 30, the average woman is charged an extra $40,000 because of the Pink Tax, which is the extra amount of money women are charged for everyday products and services. It's real and it's everywhere....and to take action, European Wax Center (EWC) is launching the next phase of its Clio award-winning #AxThePinkTax campaign to raise awareness about this gender price discrimination. Year two of this 360 campaign takes the brand's efforts one step further and encourages women everywhere to take active steps to claim their worth. From driving awareness to providing women with the information and tools they need to take action, European Wax Center is igniting a movement that is making the Pink Tax impossible to miss. Inclusive of social and digital content, OOH, live events, an influencer program, an in-center take over across 700+ locations, and a new dedicated website -- complete with a birthday calculator so that women everywhere can see how much the Pink Tax has cost them to date -- among other components, the campaign unapologetically calls out the absurdity of The Pink Tax and debunks anyone doubting the real-ness of this issue by showing gendered price discrepancies that follow women their entire lives, “from cradle to cane.” Integrated advertisement created by Laundry Service, United States for European Wax Center, within the category: Beauty.

Audio advertisement created by Publicis, Venezuela for Asociación Civil Voluntarios por los animales, within the category: Public Interest, NGO.

Film advertisement created by Cundari, Canada for Subway, within the category: Food.

We needed to remind people of Ukraine about the war that is still happening in order to raise donations to the "Come Back Alive" volunteering fund. So we used something that every city dweller is used to – a taxi. Experiential advertisement created by NII, Ukraine for Uklon Taxi, within the categories: Public Interest, NGO, Transport.

Direct advertisement created by M&C Saatchi, South Africa for Iziko Natural History Museum, within the category: Recreation, Leisure.

Film advertisement created by DDB, United States for Tribeca Film Festival, within the category: Recreation, Leisure.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Integrated advertisement created by Serviceplan, United Arab Emirates for Bridgestone, within the category: Automotive.

Film advertisement created by Zulu Alpha Kilo, Canada for Whirlpool, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by VCCP, Czechia for Aero Cinema, within the category: Media.

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Film advertisement created by The Leith Agency, United Kingdom for IRN-BRU, within the category: Non-Alcoholic Drinks.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

Film advertisement created by 72andSunny, United States for Axe, within the category: Health.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

Direct advertisement created by WE, Brazil for EMS, within the category: Pharmaceutical.

Film advertisement created by Red Lion, Canada for Maytag, within the category: Electronics, Technology.