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Digital advertisement created by RC Comunicação, Brazil for Não Foi Acidente, within the category: Public Interest, NGO.

WVA

Film advertisement created by Sukle, United States for Wyoming Department of Health, within the category: Health.

WVA

Ambient advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

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Film advertisement created by Faith and Fear, South Africa for Profmed, within the category: Health.

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LIFULL is one of the largest housing and real estate companies in Japan and offering unique services to the society. Bamboo, being used for building materials, processed materials, and ornamental plants, is indispensable to Japanese life. Bamboo have been loved by Japanese people for its coolness and tastefulness, used for everyday life. However, as the environment surroundings of bamboo today, the decline in demand, the aging of producers and the lack of successors, etc. have led to an increase in “abandoned bamboo forests” across Japan. The bamboo forests area continues to expand, and now it is about 160,000 hectares, compared with 1986, which was 14.7 hectares. This project discovers and focuses on new and previously unheard-of ingredients and attempts to contribute to the conservation of Earth through consumption. At this time, focusing on “bamboo”, which is becoming an issue with the increase of “abandoned bamboo forest” across the country. There were 8 kinds of Japanese sweets made up of abandoned bamboo powder for the event, produced by Mr.Riku Yakushijin, an up-and-coming Chef drawing attention from the world, and Ms.Shiwon Sakamoto, a Japanese sweets creator.

WVA

Film advertisement created by BBDO, Canada for Take Note, within the category: Retail Services.

WVA

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

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Film advertisement created by mcgarrybowen, United States for Marriott, within the category: Hospitality, Tourism.

WVA

The world as we know it has changed, and continues to change - the world of business, banking and investment is no exception. There is no denying that the competition in traditional banking channels has turned up a notch, led primarily through innovation. But there is also no denying that many of the challenges facing clients are unique to this day and age and the rulebook has yet to be written on how to solve them. Investec Bank’s understanding of the zeitgeist and its implications has played a pivotal role in the launch of its new brand campaign. Research conducted by the bank showed that there were many topics causing concern or uncertainty among their clients. Based on these diverse themes, the campaign acknowledges and addresses five tensions and the human role is reducing the complexity in them: Time, technological disruption, data protection and privacy, overwhelming investment options and volatility. Conceptualized and created by Ogilvy South Africa, Investec’s first cross-business, fully integrated marketing campaign ‘Partner with Out of the Ordinary’ has launched to the market. The cornerstone of the campaign is a 60-second film, featuring a stirring, provocative monologue delivered by a lead protagonist (played by British actor Nicholas Pinnock). He journeys confidently through a world at once familiar and strange, populated by people moving frantically with the crowd, chasing the next fad or drawn into the orbit of charlatans. But through it all, our protagonist remains calm and assured, finally revealing himself as the partner you need in these complex and confusing times: “You are not alone here. You have a partner made of blood, flesh and bone here.” He crosses over from this chaotic space into the calm of a stylised ‘search bar’, ready to help answer the myriad of questions that these out of the ordinary times provoke. This same search bar device is carried through to the online component of the campaign, centered on a website www.partnerwithinvestec.com. Here, users are invited to scroll through a wealth of questions on topics both relevant and urgent to anyone trying to figure out how best to approach their own banking, business and personal wealth challenges. Each of the campaign questions is addressed in the form of a concise monologue, delivered by the protagonist of the main film piece, accompanied by helpful links to over 60 in-depth content pieces which explore the campaign themes further in the form of articles, videos and audio pieces as well as related Investec service offerings. The content covers diverse issues including privacy and data protection; today’s overwhelming array of investment options; managing volatility; taking advantage of longer lifespans while coping with ever greater demands on our time; and positioning oneself on the right side of technological disruption. Film advertisement created by Ogilvy, South Africa for Investec, within the category: Finance.

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Outdoor advertisement created by Blitz, Lebanon for Al Bustan International Festival, within the category: Recreation, Leisure.

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Skaters are constantly exploring their community in hopes to find the next good skate spot. Adidas will use Skater's innate knowledge of NYC to help keep the city clean by releasing a new line to skate shoes with sensors in them that can trigger street cameras. Film advertisement created by Miami Ad School, United States for Adidas, within the category: Public Interest, NGO.

WVA

For the first time ever the biggest football teams met in the most important final of the Latin American continent, and exactly because of this was impossible get a ticket to watch the game, but we found a way in. Integrated advertisement created by Grey, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

WVA

During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr. Integrated advertisement created by Havas, France for Transavia Airlines, within the category: Transport.

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Clark Street Bridge delivers inspiration in a way that almost everyone finds inspiring. There are no lectures. There is no professor. There is nothing that would remind you of a classroom. There is a performance. There is a band. There are dramatic visuals. Instead of a lecture, there is spoken-word storytelling. Those who attend, write part of the presentation. Clark Street Bridge carries inspiration from the agency to the city and it comes back, over the bridge, in unexpected ways—reputation, some recruits, but most of all, respect. Digital advertisement created by FCB, United States for Clark Street Bridge, within the category: Agency Self-Promo.

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Film advertisement created by GSW, United States for Eli Lilly Oncology, within the category: Health.

WVA

Film advertisement created by The Corner London, United Kingdom for blu, within the category: Personal Accessories.

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Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.

WVA

Film advertisement created by BBDO, United States for Mercedes, within the category: Automotive.

WVA

Film advertisement created by Dare, Canada for B2ten, within the category: Public Interest, NGO.

WVA

We got the task of doing the whole creative and production of a huge 360 campaign for DFI’s brands offering quick loans, aimed at emerging markets in Europe and Southeast Asia. In order to make it effective everywhere we added animation, with our girl portraying the hero in each version, getting the help from DFI and handling her daily challenges with ease. Integrated advertisement created by 1on1 Agency, Macedonia for Digital Finance International, within the category: Finance.




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