Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

Taiberg was bored. So he took the most quacksalvering and magnificent thought of his cerebral loops and cast it into an unprecedented shape: The Cancealed Can. The ultimate spray can-camouflage for all of you harmonic-hedonistic flagship artists with the required dose of realness. So venture forth, beloved street artists and stick your art on walls all over the world – without having to stop. Direct advertisement created by Jung von Matt, Germany for Taiberg, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

‘Real Booty Music’ is a collaborative project, which sees the Danish audio designers create state-of-the-art technology that, bluntly put, enables dancers to create music using their rear-end. A free track was/is subsequently available through a microsite/Soundcloud. Placed somewhere in the intersection between high-brow and low-brow, technology and music, seriousness and fun, this is music made by the booty - for the booty. http://realbootymusic.aiaiai.dk/

Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week. Experiential advertisement created by Geometry, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction. China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity. So they turned to Geometry Global Colombia, their partner agency since 2014. Meanwhile in Hong Kong, WildBond Hong Kong, a conservation group dedicated to protecting endangered species, was looking for ways to reduce the demand for wildlife aphrodisiac products. Geometry Colombia and Hong Kong decided to take on this and took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products. And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s two offices, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs. Hong Kong team transcreated the original myth of Colombian fruit for the Chinese audience, explored the channels and the trade, led brand identity and packaging design, and identified the best possible formulations needed for these channels. Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tao, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel. The products are available in select adult shops and massage parlors in Shenzhen, China. To date, 500 kilos of chontaduro have been used to produce massage oil (sold 3500 bottles), candles (sold 800 units), and an energy drink (sold 3,000 bottles). Direct advertisement created by Geometry Global, Colombia for Colombian Ministry of Environment and Sustainable Development, within the category: Public Interest, NGO.

Film advertisement created by The Martin Agency, United States for Geico, within the category: Finance.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.

earlier check-in via iPhone or cellphone. cellphone number on the banner. Then you received a call and a voice gave you the flight instructions. To control Gol's airplane, you use the numbers on your cellphone that worked as a remote control. You could fly over the company destinations making maneuvers like dives and loops while you checked tickets special rates. Results: The ad remained on air for 5 days and had an average of 2500 calls per day. Digital advertisement created by BBDO, Brazil for Gol Airlines, within the category: Transport.

Outdoor advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

Canadian high schools were losing their football teams due to government cutbacks. Nissan’s “Back in the Game” program brought back 21 lost teams. Digital advertisement created by TBWA, Canada for Nissan, within the category: Automotive.

We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s! Digital advertisement created by Leo Burnett, Serbia for Beck's, within the category: Alcoholic Drinks.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Digital advertisement created by McCann, Australia for Metro, within the category: Transport.