Blood is going to waste each year because of an outdated policy, which says that gay or bisexual men can only donate as long as they abstain from sex for three months. Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation. We’re opening the Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest. It will open on November 23, 2019, at a secret location in London. Qualified medical professionals will take and test the blood and help show how effective individualised risk assessment could be at introducing new, safe blood donors into the system. With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand. To find out more about the campaign, visit www.BloodWithoutBias.com

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Experiential advertisement created by Graphene, Chile for Latam, within the category: Transport.

Film advertisement created by Walton Isaacson, United States for Chirla Action Fund, within the category: Public Interest, NGO.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Filmed in May during lockdown, ‘Bat Sh*t’ gives a voice to some of the animal species who have fallen victim to human behaviour over the years including pangolins, rats, pigs, birds, rabbits and of course bats. Winifred Frick, chief scientist at Bat Conservation International, said: “The ‘Bat Sh*t’ video gets at the truth of why scapegoating wildlife is part of the problem not the solution of protecting people and the planet. The short mockumentary provides a much-needed laugh alongside a good dose of science-based reality that we’re to blame for this pandemic, not the bats.”

Film advertisement created by The Richards Group, United States for Hobby Lobby, within the category: Retail Services.

Ambient advertisement created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.

Outdoor advertisement created by GSD&M, United States for Jarritos, within the category: Non-Alcoholic Drinks.

In Paraguay there is a large number of competitors in the field of DHL. DHL needed to communicate that it is still the best and the fastest, and should do so effectively and massively, in the most important race of Asuncion Experiential advertisement created by Ayo, Paraguay for DHL, within the category: Professional Services.

One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Film advertisement created by Looney Advertising, United States for Audubon Society of Rhode Island, within the category: Public Interest, NGO.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Intro: When we decided to give an easter greetings to our contacts, we gave them a classic crime story, and killed our creative director! But as an agency with digital ambitions we played the story out on twitter. In real time. As we operate an ethical business, we would like to draw your attention to the Corporate Social Responsibility Report on the website of our parent company. This can be found at http://www.wpp.com/wpp/about/ For more information about our local office goto http://www.btsunited.no Digital advertisement created by Bates, Norway for Bates, within the category: Agency Self-Promo.

Drinking brandy usually boosts the intensity of special moments we share with the close ones. We have created an AI module which recognizes emotions during a conversation and placed it in the app for iOS and Android. Due to self-taught neural network able to identify 7 types of emotions you are now able to express your feelings right at the moment. However, emotion recognition is not enough. You can actually see what your heart feels with the help of the special crystal brandy glasses. Here's how it works: turn on the ARARAT application on your tablet and choose one of the available menu options. Then place two glasses in the indicated squares and pour ARARAT brandy in them. And now just start talking. The emotions expressed during this conversation are reflected as a 3D-image directly inside your glasses. Digital advertisement created by NEF, Belarus for Ararat, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Richmond Sausages, within the category: Food.