Follow the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade. Film advertisement created by Grey, Hong Kong for Hong Kong Tourism Board, within the category: Hospitality, Tourism.

Created in partnership with Cossette, the campaign concept stemmed from a recurring metaphor often shared by patient families: receiving a diagnosis can often feel like a dark cloud is descending on your whole world, but, as seen in the spot, the SickKids community (i.e. hospital staff, researchers, patients, and donors) is the brilliant and hopeful ray of light that beats it back. Most importantly, the ‘Be a Light’ campaign calls on everyone to become a source of light to build a brighter future by helping to build the new hospital that SickKids needs by becoming a monthly donor. Film advertisement created by Cossette, Canada for SickKids Foundation, within the category: Public Interest, NGO.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

Film advertisement created by BETC, France for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Cramer-Krasselt, United States for Porsche, within the category: Automotive.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Ambient advertisement created by McCann, United Kingdom for Eribtux, within the category: Pharmaceutical.

Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Film advertisement created by FP7, Lebanon for Byblos Bank, within the category: Finance.

Film advertisement created by WorkInProgress, United States for Jimmy John's, within the category: Food.

In collaboration with The Munch Museum in Oslo and award winning Photoshop brush maker Kyle T. Webster, Adobe has digitally preserved the over 100-year-old brushes of Edvard Munch for a new generation of master painters. Digital advertisement created by Abby Priest, Sweden for Adobe, within the category: Professional Services.

Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.

Ambient advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Film advertisement created by The Works, Australia for Optus, within the category: Electronics, Technology.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more. Content advertisement created by McCann, Spain for Santander, within the category: Finance.

Designed by the creative advertising agency Hungry and Foolish, the film-manifesto for Biocoop gives a new approach to the role and importance of organic products in our society. The use of a creative rhetoric “we were told” vs “we did” reinforces the singularity of Biocoop in suggesting concrete solutions for a responsible and more respectful consumer lifestyle. Sincerity and naturality was key in the creative approach as the director captured scenes with real people in farms and shops without professional actors or artificial settings. Film advertisement created by Hungry and Foolish, France for Biocoop, within the category: Food.

Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new SNICKERS® ad – but not as you've seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, amidst a rap battle, when he's lost his edge due to hunger. Film advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.