The campaign, which has covered the city centres of in Milan, Frankfurt and Paris, allowed European customers to test out the technology by riding a bucking bronco in Texas, roller-skating down a Californian boardwalk and ice-skating in New York’s Bryant Park. Ambient advertisement created by PixelArtworks, United Kingdom for British Airways, within the category: Transport.

Film advertisement created by Voskhod, Russia for Motive, within the category: Electronics, Technology.

Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

Film advertisement created by Havas, United Kingdom for UWE Bristol, within the category: Education.

The agency has created and developed SantApp, an application which, by using standard mobile phone technology, creates the illusion that Father Christmas or the Three Kings are moving around in your living room, dropping off their Christmas presents. The user just has to enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights, then head off to fetch the children. From behind the closed door, the sound and light effects will do the rest. SantApp can be considered as part of one of the very latest emerging trends, that of so-called “phygital technology”. The digital application genuinely impacts on its physical surroundings, leading to a fully-fledged sensory experience for the user and others present. Digital advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Transport.

British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years). Film advertisement created by Ogilvy, United States for British Airways, within the category: Transport.

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever. Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

Every organization's DNA is its people. Rooms can change, a logo might get brighter, but it's the people who carry the true essence of the company. Needless to say that every piece of the perfect puzzle is unique. People have different backgrounds, interests, hobbies, side projects, and much more to make them uniquely special. Swedbank's diversity campaign "Come, as you are" features only its employees, people with different life paths, hobbies, and interests, so every one of them enriches the organization with a different approach to life. Film advertisement created by Division, Estonia for Swedbank, within the category: Finance.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

An unlikely material is elevated to a work of art in Brizo’s latest release: a limited edition concrete faucet cast by hand. The pioneering use of natural elements proves that beauty can be found where you least expect it. So to launch this first-of-its-kind faucet, Young & Laramore choreographed a breathtaking ode to #TheBeautyofConcrete. Integrated advertisement created by Young & Laramore, United States for Brizo, within the category: House, Garden.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, Singapore for Singapore Airlines, within the category: Transport.

Ambient advertisement created by ACG, Hungary for Hungarian Interchurch Aid, within the category: Public Interest, NGO.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.