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The Green Billboard

WVA
WVA 5 subscribers
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In France

During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr. Integrated advertisement created by Havas, France for Transavia Airlines, within the category: Transport.

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