Drama in the Living Room

Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.