Film advertisement created by Print2tape, India for Ceat Tyres, within the category: Automotive.

Content advertisement created by Worldview Films, United States for University of Pennsylvania, within the category: Education.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Ambient advertisement created by SLG, United Kingdom for Open Rights Group, within the category: Public Interest, NGO.

Film advertisement created by Be Lucky, Taiwan for Vana Candles, within the category: Retail Services.

An engaging interactive Facebook post powered by Newsfeed SmartApps (https://www.newsfeedsmartapps.com) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.

Digital advertisement created by Media Contacts, Brazil for Citroën, within the category: Automotive.

Film advertisement created by gnet, United States for Xbox, within the category: Gaming.

Film advertisement created by DDB, United States for Budweiser, within the category: Alcoholic Drinks.

There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.

Berlin based radio station 94,3 has the best mix. Like Berlin itself. Film advertisement created by Glow, Germany for 94, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

To raise money and awareness for the planned MLB Urban Youth Academy in Kansas City, we tapped into the most anticipated moment of the year for baseball fans–the Opening Day first pitch. This year, they wouldn’t just watch the first pitch, they’d actually get to take part in it. Fans lined up by the thousands to participate in a 15.3-kilometer game of catch across the city. And to make sure everyone could participate, we built the world’s first Wi-Fi-enabled baseball. Fans from around the world donated their messages directly to the computer inside the ball. So when it finally crossed home plate, it did so with the well-wishes of a global community inside. Ambient advertisement created by VML, United States for MLB Urban Youth Academy, within the category: Public Interest, NGO.

Outdoor advertisement created by John St, Canada for Wathan Funeral Home, within the category: Professional Services.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Shot purely by Booking.com employees using Go Pro cameras, One Mission offers a glimpse into Booking.com’s unique, fun and inspiring culture and has already notched up approximately 4 million views. Co-created by Dutch creative studio Cloudfactory and Booking.com, the campaign originated in 2016 with Booking.com encouraging its 14,000 global employees with a mission to document their year of travel. The result puts the brand’s diverse and passionate employees centre stage as they travelled to over 190 countries on personal holidays, and empowers the viewer to get out and experience what the world has to offer. Film advertisement created by Cloudfactory, Netherlands for Booking.com, within the categories: Hospitality, Tourism, Professional Services.

"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.