Every week in Chile, 3 teenagers commit suicide because of cyberbullying, one of the most memorable cases is Katy Summer's, a 16 year old young singer who took her own life in a Starbucks coffee shop in Santiago because of cyberbullying. “I don't want to say goodbye” is her last song, which was created with more than 1,000 audio and video files of her life thanks to Artificial Intelligence and a music composer. It's part of the #GoodbyeCiberBullying of La Familia agency for the Fundación Summer and Canal 13. The press described the song as the "Cyberbullying anthem" and it was sung by hundreds of people in the Lollapalooza Chile festival. This also allowed school and university talks all over the country, which are currently held and her song is covered by students. Integrated advertisement created by La Familia, Chile for Fundación Summer, within the categories: Media, Public Interest, NGO.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by 358, Finland for HSL, within the category: Transport.

In the last 5 years, more than 800 women have been killed by men. There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved their victims. That's why Flora Tristan NGO created a collection of beautiful love poems declaimed by famous Peruvian poets, but these were actually poems made with quotes from the real statements of murderers after killing their victims. These poems were broadcasted on the most important Peruvian Romantic Radio. Demonstrating women of all social targets the importance of not being fooled by beautiful words. When women realized that what they were enjoying were actually phrases of women´s murderers they get shoocked and clearly understood the message. Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible. For this, they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country. They did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years. Then, they invited some of the most important poets and drama writers of the country to be the voices that declaimed the poems. The audios were broadcasted on the radio, in social networks and also shared using Whatsapp. And in these messages, after shocking women with the idea, we invited them to report their aggressors. More than 8 million women have been reached by the campaign. The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year. Audio advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Targeting for ads isn't always accurate. When a broad net is cast, you're going to reach the wrong people more often than not. Acuity can pinpoint specific people for ads and media rather than broad demographic or geographic targets. Ensuring that only the people who are interested in your product or service will get ads for it. Film advertisement created by BMG, Canada for Acuity, within the categories: Electronics, Technology, Professional Services.

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.

Youth, love, anger, intimacy and joy, all of this takes place in image spot of the Phase sofas. The spot is based on acting and camera choreography, which creates the impression of one continuous shot. Director Maroš Milčík and DOP Gašper Šnuderl used an old technique of hidden cuts to achieve a fluent camera flow, which reveals the different life stages of two young people who are in love. Film advertisement created by EMotion Consulting, Slovakia for Phase, within the category: House, Garden.

These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year. Film advertisement created by Dentsu, Canada for Brita, within the categories: Electronics, Technology, House, Garden, Public Interest, NGO.

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day. Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

FSPM is creating these autonomous devices so people don't risk their lives fighting a fire. Experiential advertisement created by Figallo, Mexico for FSPM, within the category: Public Interest, NGO.

Film advertisement created by The Community, United States for Mercedes-Benz, within the categories: Automotive, Electronics, Technology.

Film advertisement created by BBDO, United States for Hormel, within the category: Food.

“Boo!” edition is four different ice cream packs you can play with. Just move the inside part of the pack up or down and the monster will change its face. Of course, every monster has its name and temper. Integrated advertisement created by ANGRY, Ukraine for Hercules, within the category: Food.

Film advertisement created by Uncommon, United Kingdom for ITV, within the category: Media.

Film advertisement created by The Community, United States for Corona Beer, within the category: Alcoholic Drinks.

Communication through a screen is not easily understood by individuals who lack emotional intelligence. To help make digital communication more accessible to everyone, we created CTRL Emotion. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Apple, within the category: Electronics, Technology.