To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.

STAMMA, the British Stammering Association, marks International Stammering Awareness Day with the launch of a petition and supporting film calling for people who stammer to be visibly and authentically portrayed in the media. The comical film, Not Just One Day, follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change. Film advertisement created by VMLY&R, United Kingdom for Stamma, within the category: Public Interest, NGO.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Even today, during summer, social media is full of topless bias: hate comments, harassment, Instagram's censorship... To fight against this, GC Aesthetics created The Boobstickers: Instagram stickers to protest against Instagram’s censorship and other forms of topless bias. Digital advertisement created by be sweet, Spain for GC Aesthetics, within the category: Beauty.

Embarking on an ambitious journey to become the go-to brand for today's and tomorrow's families, 'Roommates wanted' is the latest campaign from premium children's furniture brand Stokke in collaboration with B-Reel. Based on the insight that having a child is like inviting a new roommate into your home, the campaign portrays the emotional roller coaster of family life through a play on the format of 'roommate wanted'-ads. Led by a series of authentic and playful films together with other assets, this 360° campaign is designed to meet audiences in every touchpoint with warmth, humor and relatability, while illustrating how the brand supports families of today every step of the way. Integrated advertisement created by B-Reel, Sweden for Stokke, within the category: Retail Services.

Film advertisement created by Brave, United Kingdom for Xylem, within the categories: Industrial, Agriculture, Public Interest, NGO.

Star Alliance, the world’s biggest airline alliance, which includes the likes of Lufthansa, United and Singapore Airlines as some of their members, has released its latest brand campaign launching with a hero film that celebrates connecting the world once again. The campaign celebrates Star Alliance’s 26 member carriers’ ability to bring the world back together again, highlighting the relationships of friends, family and loved ones that we have so badly missed over the last 18 months. The brand film captures multiple occasions of that raw emotion people feel when they finally get to see each other, one connection at a time. The campaign will run globally in press, digital and social channels, and airport placements. Integrated advertisement created by Atomic, United Kingdom for Star Alliance, within the categories: Hospitality, Tourism, Transport.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Department Of Health, within the category: Health.

Film advertisement created by Pong.land, Denmark for Rose Chicken, within the category: Food.

Is it possible to create classical music with the use of a gamer’s unique skills? That’s what Swedish gaming and tech retailer Webhallen set out to explore in the experiment “Webhallen Orchestra”. In the world’s first classical music piece, created to be performed by gamers, Webhallen creates a computer game where every action that each individual player makes creates a tone or sequence in a melody. Audio advertisement created by The&Partnership, Sweden for Webhallen, within the categories: Electronics, Technology, Gaming.

On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished buildings in Kyiv. Squat – to use an empty building or area of land without the permission of the owner. In Ukrainian transcription – skvot. Outdoor advertisement created by ANGRY, Ukraine for SKVOT, within the category: Education.

Smartsheet has evolved to meet tomorrow’s launch challenges, offering a dynamic suite of capabilities for businesses embracing the future of work. In celebration of this mission, the company collaborated with longtime partner, creative agency John McNeil Studio (JMS), for a campaign designed to educate consumers about their new tiers of offerings, in advance of the launch of their latest innovation, Smartsheet Advance. Film advertisement created by John McNeil Studio, United States for Smartsheet, within the category: Electronics, Technology.

Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season. Fans have the opportunity to check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events. Just point your phone at the new custom-wrapped ID.4 electric vehicle to bring the animated U.S. Soccer & Volkswagen AR experience to life. The animation depicts various U.S. Soccer athletes as they hone in to score a goal or celebrate a play that paid off. Experiential advertisement created by Groove Jones, United States for Volkswagen, within the categories: Automotive, Sports.

Digital advertisement created by Third Row, United States for Dunder Mifflin, within the category: Retail Services.

Adidas presents “Adidas Empathy”, a special edition of football cleats whose objective is to break this taboo by highlighting the weight of being gay in men's football in order to raise awareness and support each player to be able to publicly manifest their sexual orientation with pride. Integrated advertisement created by Brother, Uruguay for Adidas, within the categories: Fashion, Public Interest, NGO, Retail Services.

In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

At Grayson Music, we’re passionate about making original music. That’s why it breaks our hearts when a demo track gets chosen over an original composition. So, we did what all passionate musicians do when dealing with heartbreak: we wrote a song. This is “Demo Love.” Audio advertisement created by Sid Lee, Canada for Grayson Music, within the category: Music.

Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.