"When you win, it shows" is the tagline of latest campaign of Codere, the biggest spanish sports betting house, by El Ruso de Rocky, creative agency based in Spain whose been working with the brand since 2017. Using sense of humor, already characteristic of the brand, the aim was to represent that sensational moment you have when you notice that you've won a bet. And nothing shows this brief moment like... Well, you've watched the spot. Nothing shows it like that. Shot in Bulgaria, directed by Manson and produced by Canada, it relies on the incredible VFX developed by El Ranchito, postproduction house known by their work for Game of Thrones. Film advertisement created by El Ruso de Rocky, Spain for Codere, within the category: Gambling.

People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one. Digital advertisement created by Interesting Times, Lebanon for Cadillac, within the category: Automotive.

Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.

Film advertisement created by Erich & Kallman, United States for Reese’s, within the category: Confectionery, Snacks.

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Integrated advertisement created by Academy of Art University, United States for KIA, within the category: Automotive.

test Film advertisement created by DDB, United States for Toyota, within the category: Automotive.

There's a time when vacations are not fun anymore...at least not for the parents. For this time of the year and for parents' relief, Plaza Vea has all to get back to school. Film advertisement created by DDB, Peru for Plaza Vea, within the category: Retail Services.

There's a time when vacations are not fun anymore...at least not for the parents. For this time of the year and for parents' relief, Plaza Vea has all to get back to school. Film advertisement created by DDB, Peru for Plaza Vea, within the category: Retail Services.

The Canadian Museum for Human Rights is inviting people to discover the story behind Canada's new $10 bill. It recognizes human rights defender Viola Desmond who sat down to stand against injustice. Film advertisement created by Arrivals + Departures, Canada for Canadian Museum for Human Rights, within the category: Public Interest, NGO.

Integrated advertisement created by CLV, Spain for Bankia, within the category: Finance.

There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. We created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. If you look inside you will see just a begging girl. But if you take a photo using the camera flash, the picture will change. With a low production budget and a zero budget for the promo we had 5,647 flashes for three days. These people not just saw the installation. These people took photos. Photos they save on their phones and cameras. Photos they will show to someone else. After Kyiv Light Festival the installation moved to AkT, contemporary art gallery. Now, this installation is permanently exhibited in Odessa. Experiential advertisement created by ANGRY, Ukraine for UN Organization for Migration, within the category: Public Interest, NGO.

Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank. Film advertisement created by Optimist Creative, Estonia for Coop Bank, within the category: Finance.

Film advertisement created by Ampfy, Brazil for Mitsubishi, within the category: Automotive.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

Kondomeriet, Norways No. 1 adult store, celebrates 30 years of bringing lust and naughtiness to Norwegians. This calls for a celebration! The only problem is that in Norway, media laws often prohibits companies like Kondomeriet from showcasing their products in advertising. So in order to get the message out and the commercial on air, we have to use metaphores, and let the audience make the connections in their own naughty minds. Film advertisement created by POL, Norway for Kondomeriet, within the category: Retail Services.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Film advertisement created by Quirk, United States for Cove, within the category: Health.