UberPool presents a rare opportunity to talk to another human. Unfortunately, most riders ignore the other passenger(s) and elect to stare at their phone instead. UberLink gets riders off their phones and engaged in real conversation. For a real reason: networking. Film advertisement created by Miami Ad School, United States for Uber, within the category: Transport.

Film advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal. The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world. Film advertisement created by 3yz, Brazil for Radio SulAmérica Paradiso FM, within the category: Electronics, Technology.

For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums. So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog. Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums. Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

Film advertisement created by DDB, Colombia for ExxonMobil, within the categories: Electronics, Technology, Media.

Film advertisement created by DDB, Colombia for Poker, within the category: Alcoholic Drinks.

The videos serve as a tongue-in-cheek yet relatable take on contemporary, everyday problems - solved by printing with HP Instant Ink. The campaign targets a younger generation who increasingly live online and have less reason to print. The bite-sized, playful films capture attention and re-establish the printer as an irreplaceable tool for any sticky situation. The films bring to life HP’s innovative Instant Ink product: just choose from a range of monthly plans depending on your printing needs, and receive new cartridges whenever your ink is running low. From high quality photos to text, printing has never been this easy. Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

We know every woman has a strong relationship with her hair. It is something that affects self-esteem and personality directly. We take this link to show the importance of another type of care: prevention of breast cancer. In a beauty salon, and unaware that they were being filmed, clients were invited by their hairdressers to change their hairstyle. However, instead of those books with images of beautiful hairstyles, they received a book especially produced for the action, with women in treatment, that is, with short hair or even no hair at all. The impact was so great that in addition to being aware of the prevention of cancer, they decided to donate part of the hair for the production of wigs. Experiential advertisement created by Genius, Brazil for Biglar, within the category: Public Interest, NGO.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Film advertisement created by GefenTeam, Israel for Tnuva, within the category: Food.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

AAUW fights to promote equity and education for women and girls. A pillar of that fight is equal pay. Lady Dollars shows the harm of the gender pay gap on a practical level. In addition to the Chrome Extension, which adds 20% to product prices, the campaign website provides information, resources, and a video, all designed to educate and encourage action to close the gender pay gap. The extension will be updated throughout the year to reflect every Equal Pay Day.

To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face. Digital advertisement created by Innocean, United Kingdom for Alzheimer’s Research UK, within the category: Public Interest, NGO.

With his usual dark and honest humor, Max Sherman shows you how to be a lunchtime lion in his new advert for Subway with McCann London. The ad opens on an everyday man looking into Subway to see his more confident, adventurous alter ego ordering the new BBQ Beef Burnt Ends Sub. Miles away from his same-old ham and cheese option, the man decides to be a "lunchtime lion" and order something different. Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

DUO by AmazonFresh introduces a unique ecommerce experience - especially for foodies - that also showcases the wide range of products available on the platform. Foodies would be able to select whether they would like to shop by recipe or ingredient and the platform would use its smart algorithm to complete the shopping list. Digital advertisement created by Miami Ad School, Germany for Amazon, within the category: Retail Services.

Shazam is an app that recognizes and identifies songs for people. However it’s technology could be used in different ways to identify different sounds. There’s a particular field of interest that could greatly benefit from such a technology, such as pharmaceuticals. When it comes to treating colds, Doctors agree that catching them at their earliest stage of symptoms is most effective. Therefor we came up with an idea for Tylenol using Shazam’s technology called Shazam Cold. People who feel an oncoming cold could use the app, and cough into its sound recognition system, in order to be prescribed the right type of medicine and dosage from a team of doctors. This won Silver - 2017 Creativity International Award. Digital advertisement created by School of Visual Arts, United States for Shazam, within the category: Electronics, Technology.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment.