Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube. Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country.

Lawn Doctor mosquito treatments let homeowners enjoy their outdoor spaces in peace. Film advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

Lawn Doctor mosquito treatments let homeowners enjoy their outdoor spaces in peace. Film advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Digital advertisement created by TBWA, Belgium for Belgian Entertainment Association, within the category: Public Interest, NGO.

We witness the life of an ordinary man in 2068. Although technology changes the way he does things, the little everyday problems are not that diferently from today, including how he enjoys the lunch break. Film advertisement created by TBWA, Spain for McDonald's, within the category: Food.

One of Brazil's biggest street parties, Olinda's Carnival is famous for its traditional giant dolls. But violence against women only increases each year during carnival. To prevent all kinds of violence and harassment, the Disque Denúncia (Anti-Crime Hotline), has created a special giant doll: The Carnival's Sentinel. Almost four meters tall and with an excellent view of the surroundings, it was equipped with a security camera and transmit real-time information to local police. Ambient advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Film advertisement created by 180 Kingsday, Netherlands for Amstel, within the category: Alcoholic Drinks.

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Design advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Film advertisement created by DDB, United States for FIAT, within the category: Automotive.

Ambient advertisement created by BBDO, Italy for Huawei, within the category: Electronics, Technology.

Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism. Digital advertisement created by Scanad, Kenya for Kenya Tourism Board, within the category: Hospitality, Tourism.

In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Sky Mobile, within the category: Electronics, Technology.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

Direct advertisement created by Innocean, United States for KIA, within the category: Automotive.