Digital advertisement created by Digitall, Chile for Genacol, within the category: Pharmaceutical.

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets. Film advertisement created by Grey, Thailand for Tros, within the category: Beauty.

Ambient advertisement created by Pereira & O’Dell, United States for Skype, within the category: Electronics, Technology.

When your source is located at the incredible, unique depth of 800 meters, and the face of your brand is a world free diving champion, then the inspiration to do something amazing and breathtaking isn’t lacking. Jana natural mineral water launched a new campaign Deep above all, that functionally and aspirationally delivered a message rooted in undisputed brand truth – DEPTH. Goran Čolak, one of the best free divers in the world literally connected the two sides of depth – real one and metaphorical one; one that is within all of us. His one of a kind, breathtaking example continued to live on social media. Seen through his eyes, a unique Instagram profile was created – The deepest instagram profile ever. Consisted of 160 rows of photography, a single visual, representing a 800 meters deep dive gave people a somehow peacefull, yet so interesting place... A grid to visit. Filled with facts about diving and sea depths, but also delivering key messages form the campaign about depths connected to Jana water... And ourselves... The profile once again established that Jana is…DEEP ABOVE ALL. Digital advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday. Digital advertisement created by Nossa, Portugal for Bet.pt, within the category: Gambling.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Film advertisement created by Humo Rojo, Argentina for Province of Neuquen Bank, within the category: Finance.

Film advertisement created by Wonderhood Studios, United Kingdom for LiveScore, within the category: Media.

Film advertisement created by Hill Holliday, United States for Clark Bar, within the category: Confectionery, Snacks.

Film advertisement created by Cogent, United Kingdom for Dublin, within the category: Fashion.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Abductions, Flying Saucers, Aliens. We've heard the rumours. But are they true? What happens at the secret Specialized Bicycles testing facility. Film advertisement created by Sabertooth Pictures, United States for Specialized Bicycles, within the category: Sports.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

These 22 players were expecting an ordinary match in an ordinary stadium, but they never had expected that. Film advertisement created by Saatchi & Saatchi, France for SFR, within the category: Media.

Film advertisement created by BBDO, Israel for Cellcom, within the category: Electronics, Technology.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

French animation collective Andy’s are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia “Snail” ad and the game trailer for "ZombiU." It’s no surprise "The Crew" is nothing short of a CGI masterpiece. A cross between high-art car commercial and "Fast and Furious,” the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.