To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard. Integrated advertisement created by Hausmann, Norway for Unicef, within the category: Public Interest, NGO.

Film advertisement created by 004, Portugal for Microsoft, within the category: Electronics, Technology.

Producer: Jan P. Film advertisement created by Agency Spring, Denmark for OK, within the category: Industrial, Agriculture.

Film advertisement created by TBWA, United States for ADCOLOR Awards, within the category: Professional Services.

With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film. Outdoor advertisement created by JCDecaux, China for Tencent Video, within the category: Electronics, Technology.

Vénusz is a cooking-oil brand in Central-East Europe. The brand has always been about bringing people together around food. They recently ran a TV and outdoor campaign about the importance of sharing food. Our task was to make it a tangible experience. We manufactured tables you can’t eat alone at. We placed them at venues like popular restaurant areas, cafeterias, and food courts. The simple and fun piece of furniture got very positive reception from everyone, who encountered it. Ambient advertisement created by Kirowski, Hungary for Vénusz, within the category: Food.

YouTube Channel: http://www.youtube.com/user/GONUTSFORIT Digital advertisement created by Euro RSCG, Belgium for Mikado, within the category: Food.

Digital advertisement created by Deutsch, United States for WATERisLIFE, within the category: Public Interest, NGO.

Digital Sweatshops (‘Click Farms’) are used by brands, bands and even the US Government to fraudulently increase their social media profile with paid Views, Likes and Followers. And like traditional sweatshops, employees are forced to work long hours, for very little money, in appalling conditions. To reach out directly to these workers and offer assistance, we created a series of Facebook, Instagram and YouTube video messages in targeted local languages. Each message directed viewers to a mobile Labourlink helpline where workers could anonymously report abuse, discrimination and poor conditions to Asia Monitor Resource Centre, an independent NGO that advocates and lobbies businesses and governments to improve worker’s rights and conditions. We then paid digital sweatshops to View, Like and Follow the messages, thereby using their very own service to directly inform workers of their rights and improve their conditions. Every dollar invested into the campaign reached thousands of click farm workers, with our message reaching over 175 000 click farm workers in the first week alone. Digital advertisement created by Saatchi & Saatchi, Australia for Labourlink, within the category: Public Interest, NGO.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Check out the microsite: http://www.donthaveameltdown.com/

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

Direct advertisement created by Y&R, Chile for El Ciudadano, within the category: Media.

Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

While in our market it is common to send luxurious Christmas Gifts, the challenge was to stand out by creating an innovative and disruptive present to send to our clients, with a special message about how important is to stimulate the creative process while thinking about brands. By doing this, we wanted our clients to feel how pleasant -and profitable- can be to think out-of-office, and make a statement about our Ideas Laboratory´s working process. So, we create an original Holiday Greeting Message that transmits the essence of our Ideas Laboratory.Since our investigations showed that the best ideas were thought up in the shower, we wanted to be there. We found the best way to do it: by developing a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity. Direct advertisement created by IDEASLAB, Uruguay for IDEASLAB, within the category: Agency Self-Promo.

To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love. This unique collaboration between Lexus and Vevo showcases the Lexus IS as an incredible work of art, technology and design through the lens of a music video. The 2017 IS has a commanding design and Lexus wanted to amplify those styling cues like never before. To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music. Through this responsive technology and the animations, an expressive car was turned into an actual vehicle for expression, and the concept for a new Dua Lipa music video was born. Content advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. We created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers. We put street teams at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment. Ambient advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Digital advertisement created by proof., Bulgaria for Dextrophobia Rooms, within the category: Recreation, Leisure.