Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

February 14th can be awfully cold when the only thing you’re spooning is a gallon of triple-chocolate-chunk ice cream. This Valentine’s Day, warm your heart with the healing power of sweet destruction. Introducing Shred Your Ex — scientifically engineered to help you get over your ex while turning the sorrow of your romantic past into healing warmth for real life baby animals. That’s right. All shreds are donated to a local animal shelter, Paws4ever, and used as litter for recently spayed and neutered kittens recovering from surgery. So, don’t just delete painful digital memories. Destroy them. And rest easy knowing you’re helping adorable kittens poop in the process. Digital advertisement created by McKinney, United States for McKinney, within the category: Agency Self-Promo.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

Film advertisement created by Argonaut, United States for Ubisoft, within the category: Gaming.

Folksam is one of the largest insurance companies in Sweden with approximately 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperative. This commercial is puffing for Folksam’s bundling discounts and is a follow-up to ‘Parachuting Cats’. It’s a tribute to Leo who has his boat, dog and aquarium insured with Folksam. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

Film advertisement created by BETC, France for YSL, within the category: Health.

Film advertisement created by McCann, United States for SAAB, within the category: Automotive.

Sugru, the world’s first mouldable glue, continues to promote the benefits of fixing through stories told by people within its own community. The advert features a range of ‘fixing heroes’ including a creative mother of two, a couple who successfully cycled through Mongolia and children who manage to fix their own broken toys.

Digital advertisement created by Bowling, Belgium for IP, within the category: Professional Services.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Producers: Ronni Madsen, Jan P. Film advertisement created by M2Film, Denmark for Midttrafik, within the category: Transport.

Proudly family-owned, Raley’s Markets is focused on offering customers education and transparency when they are making their grocery purchases. In an effort to educate customers about products and packaged food labels, they developed Raley’s Shelf Guide™ — a system of icons both on the shelf and online to help customers make more informed decisions. To help get the word out about the updated system, Raley’s partnered with creative agency Funworks for a campaign that puts a fun and engaging twist on nutritional health. Film advertisement created by Funworks, United States for Raley’s, within the category: Food.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.